Senior Marketing Analyst – CRO

Cogna Educação

. Develop the e-commerce CRO strategy, aligning it with business objectives and conversion targets .

Posted 9/30/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing e-commerce conversion rate optimization strategies, leveraging data analysis and user behavior insights to drive business impact. Proficient in utilizing data visualization tools and basic web technologies to enhance performance and reporting.

Highest-signal resume keywords

CRO Strategy DevelopmentData AnalysisA/B TestingData Visualization ToolsE-commerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRO StrategyData AnalysisA/B TestingHTMLCSSJavaScriptConversion FunnelsUser Behavior AnalysisPerformance ReportingOptimization Techniques

Soft Skills

CollaborationCommunicationOrganizational SkillsProactive ApproachResilience

Tools & Technologies

ConvertInsiderGoogle LookerTableauPower BI

Industry Keywords

E-commerceDigital MarketingConversion Rate OptimizationPerformance MetricsSales Funnel

Tech Stack

Tools & technologies

JavaScriptTableau

About the role

Key responsibilities & impact

Develop the e-commerce CRO strategy, aligning it with business objectives and conversion targets
Identify optimization opportunities throughout the entire sales funnel based on qualitative and quantitative data
Execute and analyze A/B tests, multivariate tests, and advanced experiments using tools such as Convert, Insider, or equivalent platforms
Evaluate the performance of landing pages, conversion funnels, and campaigns, implementing continuous improvements focused on user experience and ROI
Validate testing hypotheses with robust data and insights, prioritizing initiatives with the greatest potential impact
Monitor and report CRO KPIs to stakeholders, translating data into clear insights and actionable strategies
Develop performance dashboards and reports to communicate results and align actions with leadership
Analyze interactions between paid media, organic traffic, and conversions to maximize the impact of CRO initiatives

Requirements

What you’ll need

Proven experience as a CRO Analyst or in a similar role
Strong knowledge of data analysis, conversion funnels, and user behavior
Ability to translate data into strategic and tactical insights, with a focus on business impact
Experience leading cross-functional projects or initiatives
Familiarity with data visualization tools such as Google Looker, Tableau, and Power BI
Basic technical knowledge of HTML, CSS, and JavaScript
Experience in e-commerce or performance digital marketing
Technical and strategic leadership
Results-oriented mindset
Strong organizational and prioritization skills
Collaboration and communication skills
Proactive and resilient approach

Benefits

Comp & perks

Profit-sharing
Meal allowance or food allowance provided through a flexible benefits card
Medical insurance with dependent coverage and co-payments
Dental insurance
Undergraduate and graduate study scholarships for the employee and dependents
Birthday day off
SESC partnership benefits
Univers pharmacy partnership with discounts on medications
Corporate university with free learning paths and courses
Wellhub (Gympass)
Ninho Program for families expecting a new baby
Valoriza – Internal Recruitment Program