Senior Associate, Industry Marketing

Cohen & Co

. Support marketing and business development activities for the firm’s asset management industry groups .

Posted 10/24/2026full-timeUnited StatesSenior💰 $75,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing and business development within the asset management industry, with a strong focus on lead generation, project management, and client relationship management. Proficient in utilizing CRM tools like Salesforce and marketing automation to drive strategic initiatives and enhance client experiences.

Highest-signal resume keywords

Asset Management Industry ExperienceSalesforce ProficiencyMarketing Automation ExperienceStrong Project Management SkillsClient Service Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationSWOT AnalysisKPI TrackingEvent Sponsorship ManagementMarket Messaging DevelopmentProposal/RFP SupportMinimum Viable Product ActivationBudget ManagementContent ManagementCompetitor Analysis

Soft Skills

Strong Verbal Communication SkillsStrong Written Communication SkillsAttention to DetailCollaborative ApproachIndependent Judgment

Tools & Technologies

Microsoft Office SuiteSalesforceMarketing Automation Tools

Industry Keywords

Asset ManagementBusiness DevelopmentProfessional ServicesClient ExperienceThought Leadership

About the role

Key responsibilities & impact

Support marketing and business development activities for the firm’s asset management industry groups
Collaborate on top-of-funnel lead generation initiatives
Work with Vertical Market Leaders to maintain growth plans, ideal client profiles, SWOT analyses, strategic initiatives, KPIs, and competitor information
Own asset management event sponsorship activities, including calendars, budgets, pre-event planning, Salesforce tracking, post-event debriefs, ROI reporting, thought leadership, social media, and sponsorship marketing
Develop and maintain asset management industry statistics supporting differentiated market messaging
Oversee and update asset management website content and marketing collateral
Track key competitor activity
Oversee Centers of Influence relationships and activities
Build and maintain industry association relationships
Lead internal communications for the Asset Management group
Facilitate firmwide Asset Management community calls
Publish internal newsletters and maintain relevant intranet pages
Support client experience initiatives, including satisfaction and perception surveys
Support thought leadership opportunities such as white papers, webinars, and surveys
Support pipeline opportunity management and proposal/RFP activity
Support strategic asset management go-to-market activities
Activate and test Minimum Viable Product ideas, lead generation campaigns, key account management, and integration of new partner laterals and M&A

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or communications; or equivalent practical experience
Minimum of 3 years in a marketing or BD support role
Asset management / investment industry experience preferred
Experience with a professional services firm preferred
Proficient in Microsoft Office Suite
Experience with CRM; Salesforce preferred
Experience with marketing automation preferred
Strong project management skills
Ability to manage multiple, time-sensitive projects simultaneously
Strong verbal and written interpersonal and communication skills
Excellent attention to detail
Strong client service skills
Ability to anticipate needs and exercise independent judgment
Results-oriented approach with passion for driving growth and innovation
Collaborative approach and ability to work across multiple departments
Ability to influence stakeholders at all levels

Benefits

Comp & perks

Comprehensive and competitive Total Rewards package
Time off outside standard PTO to give back to the community
Annual discretionary merit increases and bonuses
Talent development resources and growth opportunities
Flexible benefits package allowing employees to select offerings suited to their needs
Inclusive, diversity, equity and inclusion-focused culture