Senior Marketing Manager – Brand Strategy

Coinbase

. Help close the gap between Coinbase’s brand promise and customer experience across go-to-market, product, and customer experience surfaces .

Posted 10/2/2026full-timeRemote • United StatesSenior💰 $205,785 - $242,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing brand and product strategies that align with organizational goals, leveraging generative AI tools to enhance efficiency and quality in marketing initiatives.

Highest-signal resume keywords

Brand Strategy DevelopmentGo-To-Market StrategyPersuasive Writing SkillsGenerative AI Tools ProficiencyHuman-In-The-Loop Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyProduct StrategyGo-To-Market StrategyGenerative AI ApplicationResearch Design

Soft Skills

Persuasive WritingCollaboration

Tools & Technologies

LibreChatGeminiGlean

Industry Keywords

Customer ExperienceProduct MarketingPartnerships

About the role

Key responsibilities & impact

Help close the gap between Coinbase’s brand promise and customer experience across go-to-market, product, and customer experience surfaces
Own how the brand extends beyond campaigns into how Coinbase builds, launches, and presents itself across the company
Author creative go-to-market strategies for product and partner initiatives
Work closely with Product Marketing and Partnership teams and help shape outputs from strategic briefs
Drive brand and product strategy upstream into products and partnerships
Ensure brand and product work reinforces the Coinbase brand across the organization

Requirements

What you’ll need

Experience setting brand and product strategy internally at companies or at agencies
Experience shaping go-to-market strategy
Experience delivering a brand across an organization, not just inside the marketing organization
Strong persuasive writing skills
Comfortable partnering with Insights to shape and design research and apply it to problems
Responsible use of generative AI with human oversight
Ability to use generative AI tools and copilots such as LibreChat, Gemini, and Glean in daily workflows
Continuous learning as generative AI tools evolve
Ability to apply human-in-the-loop practices to deliver business-ready outputs and improve efficiency, cost, and quality

Benefits

Comp & perks

Equity eligibility
Bonus eligibility
Medical insurance
Dental insurance
Vision insurance
401(k)
Quarterly in-person working sessions (“surges”)
Reasonable accommodations for individuals with disabilities
Free compatible screen reader available for applicants needing screen-reading technology