Senior Performance Marketing Manager, Global Paid Social, Mobile UA

Coinbase

. Own end-to-end global strategy and execution across paid social channels including Meta, TikTok, Snap, and Reddit, and mobile user acquisition .

Posted 9/15/2026full-timeRemote • United StatesSenior💰 $170,765 - $200,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing large-scale paid social and mobile user acquisition strategies, leveraging data analytics and measurement frameworks to drive user acquisition efficiency. Proficient in cross-functional collaboration and project management across diverse teams and geographies.

Highest-signal resume keywords

Paid Social StrategyMobile User AcquisitionData Analytics and MeasurementPerformance MarketingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingUser AcquisitionAnalytical MindsetProject ManagementBudget Management

Soft Skills

CollaborationCommunicationAdaptability

Tools & Technologies

MetaTikTokZapierLookerAppsFlyer

Industry Keywords

B2CFintechCryptoIncrementality TestingPrivacy-Aware Execution

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own end-to-end global strategy and execution across paid social channels including Meta, TikTok, Snap, and Reddit, and mobile user acquisition
Manage hundreds of millions in advertising spend to drive new user acquisition at or above ROI targets
Drive testing and learning across creatives, audiences, bidding strategies, app stores, and landing experiences
Translate test results into scaled playbooks for global markets
Partner with Data Science and Analytics on experiments, incrementality tests, and mobile measurement frameworks including MMM, SKAN, and MMP-based approaches
Lead relationships with advertising platforms and mobile measurement partners
Align on platform betas, measurement approaches, and joint growth plans
Build and maintain performance dashboards and reporting for paid social and mobile UA spend
Surface insights, risks, and opportunities to leadership
Collaborate with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams

Requirements

What you’ll need

Minimum 5+ years of hands-on performance marketing experience
Deep expertise in paid social, including Meta and TikTok
Experience with mobile user acquisition in an in-house or agency environment
Proven track record managing large-scale paid social and mobile UA budgets
Experience delivering measurable user acquisition efficiency improvements across multiple channels and markets
Strong technical aptitude
Experience leveraging LLMs, no-code/low-code platforms, and automation tools such as Zapier, n8n, Make, and Retool
Experience prototyping custom agents and AI-driven workflows
Analytical and experimentation mindset
Comfortable with spreadsheets and BI tools such as Looker, Hex, Tableau, and Superset
Deep experience with mobile measurement and privacy-aware execution, including SKAN, AppsFlyer, Adjust, Branch, event strategy, and incrementality testing
B2C experience required
Fintech, crypto, or high-consideration consumer financial product experience strongly preferred
Excellent cross-functional collaboration and communication skills
Strong project management skills
Ability to manage multiple geographies, campaigns, tests, and priorities in parallel
Ability to utilize generative AI responsibly with human oversight

Benefits

Comp & perks

Equity eligibility
Bonus eligibility
Medical insurance
Dental insurance
Vision insurance
401(k)
Quarterly in-person working sessions (“surges”)
Reasonable accommodations for individuals with disabilities
Free compatible screen reader and tutorial access
Equal opportunity employment protections