Senior Product Marketing Manager, Infrastructure

Coinbase

. Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products .

Posted 10/15/2026full-timeRemote • United StatesSenior💰 $170,765 - $200,900 per yearWebsite

About the role

Key responsibilities & impact

Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products
Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns
Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements
Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement

Requirements

What you’ll need

7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth
3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution
Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work
Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality

Benefits

Comp & perks

Equity eligibility
Bonus eligibility
Medical insurance
Dental insurance
Vision insurance
401(k)
Quarterly in-person working sessions (“surges”)