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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in user research and product design, with a strong focus on setting research vision and leading complex, technical projects. Proficient in qualitative research methods and design tools, capable of influencing cross-functional teams and driving design system adoption.
Highest-signal resume keywords
User ResearchProduct DesignDesign System AdoptionQualitative Research MethodsFigma
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User ResearchProduct DesignQualitative Research MethodsResearch StrategySurvey DesignPrototypingDesign DeliverablesResearch PracticesMeasurement ProgramsGenerative AI
Soft Skills
Strategic InfluenceLeadershipCoachingCollaborationCommunication
Tools & Technologies
FigmaDesign SystemsPrototyping ToolsResearch RepositoriesInternal CSAT Programs
Industry Keywords
Customer InsightTechnical ProductsPlatform-Scale SystemsDesign IntegrityVisual Storytelling
About the role
Key responsibilities & impact- Set the research vision and practice across Coinbase Platform systems, tools, and infrastructure
- Define research strategy, prioritization, and engagement models connecting customer insight to product and design decisions
- Own and run Platform’s recurring internal CSAT program, including survey design, cadence, analysis, and leadership reporting
- Conduct and lead generative, evaluative, and mixed-methods research with engineers, technical leads, product managers, and end customers
- Address ambiguous research problems across Identity, Payments, Developer Experience, internal tooling, and compliance
- Drive high-quality design deliverables, including polished prototypes, interaction flows, and visual storytelling
- Partner with senior product, design, and engineering leaders to influence roadmaps and investment decisions
- Improve design consistency and integrity, contribute to design systems, and build scalable research repositories and frameworks
- Coach and mentor designers and product partners on research rigor and design craft
Requirements
What you’ll need- 10+ years of professional experience in user research and product design
- Experience setting research vision and leading research for complex, technical, or platform-scale products and systems
- Ability to operate strategically and influence senior cross-functional and executive stakeholders through research-driven insights and compelling design presentations
- Expert-level proficiency in design and prototyping tools, including Figma or equivalent
- Strong command of qualitative research methods
- Judgment about which research methods fit different questions
- Ability to improve methods and introduce new approaches for ambiguous problems
- Track record of building research practices, operating models, or measurement programs such as recurring CSAT or voice-of-customer programs
- Experience driving design system adoption and contribution across a product area
- Ability to utilize generative AI responsibly with human oversight
- Must be based in the USA
Benefits
Comp & perks- Equity eligibility
- Bonus eligibility
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Quarterly in-person working sessions called “surges”
