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CoinPoker

Global Paid Marketing Manager

CoinPoker

. Design, launch, and optimize paid user acquisition campaigns across programmatic platforms, direct media buys, and compliant social channels .

Posted 9/15/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in designing and optimizing paid user acquisition campaigns, particularly in iGaming and crypto sectors, while effectively managing regional media budgets and achieving performance metrics such as CAC and ROAS. Proficient in utilizing analytics tools and ensuring compliance with advertising regulations.

Highest-signal resume keywords
Paid Media Campaign ManagementIGaming User AcquisitionCampaign Tracking and OptimizationAnalytics Tools ProficiencyBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
User Acquisition CampaignsPerformance MarketingLanding Page OptimizationAttribution PlatformsProgrammatic BuyingCAC TrackingROAS AnalysisConversion Funnel OptimizationRegional Media BudgetsPerformance Metrics
Soft Skills
CollaborationEntrepreneurial MindsetCultural Sensitivity
Tools & Technologies
AppsFlyerVoluumGoogle AnalyticsDSPSSPCrypto Ad Networks
Industry Keywords
IGamingCryptoPaid MediaDirect Media BuysProgrammatic PlatformsTraffic SourcesRegional Advertising RestrictionsCulturally Relevant AssetsGlobal Expansion MarketsPerformance Budgets

About the role

Key responsibilities & impact
  • Design, launch, and optimize paid user acquisition campaigns across programmatic platforms, direct media buys, and compliant social channels
  • Manage regional paid media budgets
  • Track CAC, LTV, ROAS, and CPA performance metrics
  • Maximize ROI and scale high-converting traffic sources
  • Collaborate with creative and product teams to localize ad copy, banners, and landing pages
  • Ensure culturally relevant, natively translated assets and optimized conversion funnels
  • Navigate regional iGaming advertising restrictions
  • Maintain tracking links, postbacks, and analytics tools
  • Monitor real-time campaign health and funnel performance
  • Drive regional player acquisition across global expansion markets

Requirements

What you’ll need
  • Proven track record scaling regional paid media campaigns
  • Fluent/Native in English
  • Proficiency in additional regional priority languages is a strong plus
  • Deep expertise in iGaming or crypto user acquisition via paid channels
  • Experience with DSP/SSP programmatic buying, crypto ad networks, push/native traffic, and direct publisher buys
  • Strong technical background in campaign tracking, attribution platforms, landing page optimization, and analytics tools
  • Experience with AppsFlyer, Voluum, and Google Analytics
  • Proven track record managing substantial monthly performance budgets
  • Proven ability to achieve strict CAC and ROAS targets in restricted or gray-market jurisdictions
  • Hands-on, entrepreneurial performance marketing experience

Benefits

Comp & perks
  • Competitive salary
  • Performance-based bonuses
  • Flexible working hours
  • Ability to work fully remotely
  • Collaborative and inclusive team culture
  • Professional development opportunities
  • Career growth within a rapidly evolving company