Head of Affiliates

CoinPoker

. Own partner acquisition strategy and P&L across the affiliate program .

Posted 10/20/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates deep affiliate expertise in poker or casino, with a strong ability to grow programs at scale. Proven skills in partner recruitment, team leadership, and analytical evaluation of partner performance metrics.

Highest-signal resume keywords

Affiliate Program ManagementPartner Recruitment StrategyCommercial Team LeadershipAnalytical Evaluation of PartnersRisk Management in Affiliate Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Affiliate ExpertiseDeal StructuringPerformance Metrics AnalysisCohort Retention EvaluationProfitability ModelingTracking and AttributionData InterrogationRake and Liquidity UnderstandingBI ReportingMarket Penetration Analysis

Soft Skills

Team BuildingAccountabilityStrategic ThinkingCollaborationCommunication

Industry Keywords

PokerCasinoAffiliate MarketingSEOContent SitesCommunity ChannelsGrassroots AcquisitionPlayer Lifetime ValueBonus AbuseIncentivized Signups

About the role

Key responsibilities & impact

Own partner acquisition strategy and P&L across the affiliate program
Set market priorities and allocate resources effectively
Own the affiliate program end to end, from recruitment and deal negotiation through activation, account management, and portfolio expansion
Run a continuous test pipeline into new sources, geographies, and deal structures with scale-or-kill decisions
Open new markets by diagnosing acquisition barriers and executing tailored affiliate strategies
Own deal structures and terms, including CPA, revenue share, hybrid, and tenancy
Lead, build, and develop the affiliate team
Set team structure, performance targets, and standards while hiring against market needs
Manage the portfolio based on player quality and risk
Hold partners to net rake and cohort retention metrics
Reduce revenue concentration across top partners
Collaborate with payments, fraud, and VIP teams on credit exposure and partner risk
Own the affiliate reporting framework and conduct performance reviews
Report to senior management on channel revenue, cost per net rake dollar, market penetration, and the affiliate channel’s contribution to commercial objectives

Requirements

What you’ll need

Deep affiliate expertise in poker or casino, with a proven track record of growing a program at scale
Strong background in partner recruitment across SEO and content sites, comparison and review sites, streamers, content creators, and community channels
Awareness of grassroots acquisition routes, including social and online poker communities, creators, and trusted networks
Commercial and analytical discipline; ability to evaluate partners on net rake and cohort retention
Ability to model deal profitability before signing and define required BI reporting
Experience building and leading commercial teams, setting targets, holding team members accountable, and developing managers
Solid working grasp of rake, liquidity, and key drivers of player lifetime value in poker compared to traditional casino products
Strong command of tracking, attribution, postbacks, deduplication, and reconciliation between partner-reported and platform-recorded activity
Vigilance regarding partner-side risk and abusive traffic, including bonus abuse and incentivized signups
Ability to interrogate anomalous cohort data and terminate low-quality partner deals

Benefits

Comp & perks

Competitive salary and performance-based bonuses
Opportunity to work with cutting-edge technology in the blockchain and online gaming industry
Flexible working hours
Ability to work fully remotely
Collaborative and inclusive team culture
Professional development opportunities
Career growth within a rapidly evolving company