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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and optimizing paid user acquisition campaigns across programmatic platforms and direct media buys, with a strong focus on iGaming and crypto markets. Proficient in managing performance metrics and budgets while ensuring culturally relevant marketing strategies.
Highest-signal resume keywords
Paid Media Campaign ManagementIGaming User AcquisitionCampaign Tracking and OptimizationPerformance Metrics AnalysisFluent in English and Additional Languages
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid User AcquisitionCampaign TrackingAttribution PlatformsLanding Page OptimizationPerformance MarketingCAC and ROAS Target AchievementProgrammatic BuyingAnalytics ToolsBudget ManagementConversion Funnel Optimization
Soft Skills
CollaborationEntrepreneurial Mindset
Tools & Technologies
AppsFlyerVoluumGoogle Analytics
Industry Keywords
IGamingCryptoProgrammatic AdvertisingDirect Media BuysRegional Advertising Restrictions
About the role
Key responsibilities & impact- Design, launch, and optimize paid user acquisition campaigns across programmatic platforms, direct media buys, and compliant social channels in assigned target markets
- Manage regional paid media budgets
- Track CAC, LTV, ROAS, and CPA performance metrics
- Maximize ROI and scale high-converting traffic sources
- Collaborate with creative and product teams to localize ad copy, banners, and landing pages
- Ensure culturally relevant, natively translated assets and optimal conversion funnels for local markets
- Navigate regional advertising restrictions surrounding iGaming
- Maintain tracking links, postbacks, and analytics tools
- Monitor real-time campaign health and funnel performance
Requirements
What you’ll need- Proven track record scaling regional paid media campaigns
- Fluent/Native in English
- Proficiency in additional regional priority languages is a strong plus
- Deep expertise in iGaming or crypto user acquisition via paid channels
- Experience with DSP/SSP programmatic buying, crypto ad networks, push/native traffic, and direct publisher buys
- Strong technical background in campaign tracking, attribution platforms, landing page optimization, and analytics tools
- Experience with AppsFlyer, Voluum, and Google Analytics
- Proven track record managing substantial monthly performance budgets
- Experience achieving strict CAC and ROAS targets in restricted or gray-market jurisdictions
- Hands-on, entrepreneurial performance marketing experience
Benefits
Comp & perks- Competitive salary and performance-based bonuses
- Flexible working hours
- Ability to work fully remotely
- Collaborative and inclusive team culture
- Professional development opportunities
- Career growth within a rapidly evolving company