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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in scaling user acquisition and brand awareness within the online poker and casino sectors, leveraging deep regional market knowledge and a strong network of affiliates and marketing talent. Proven ability to lead teams, develop regional marketing strategies, and assess market opportunities effectively.
Highest-signal resume keywords
Senior Online Poker Marketing ExperienceUser Acquisition Strategy DevelopmentBudget Allocation Against Acquisition TargetsNetwork Across Regional Poker AffiliatesNative Language Proficiency in Key Market
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User AcquisitionBrand AwarenessCAC AnalysisLTV AnalysisCohort AnalysisRev ShareCPAMarket AssessmentPerformance ReportingMarketing Budget Development
Soft Skills
Sound JudgmentLeadership Through InfluenceCommunity EngagementStrategic PlanningCollaboration
Industry Keywords
IGamingPokerCasinoLATAM MarketAffiliate MarketingCommunity GroupsSocial ChannelsPromotionsTournament SeriesMarket Opportunities
About the role
Key responsibilities & impact- Build and lead CoinPoker’s growth across LATAM for poker and casino
- Scale user acquisition and brand awareness across the region
- Turn global strategy into a focused regional plan
- Recommend the budget and hires needed to deliver the plan
- Assess and prioritise regional opportunities, player segments, competitors, channels and commercial potential
- Build the regional marketing plan and recommend budget, resources and staged hires
- Test new markets, channels and campaigns, scaling successful initiatives and stopping unsuccessful ones
- Set regional acquisition priorities with central paid media, affiliate, agent and partnerships teams
- Grow a high-quality regional player base
- Lead regional brand and community activity across social channels, community groups, PR, events and sponsorships
- Plan regional promotions and tournament series around local player preferences and time zones
- Localise messaging, creative, promotions, community tone, player journeys and support
- Recruit affiliates, agents, creators, poker communities, partners and talent through regional networks
- Provide regional insight to global strategy
- Report on performance, competitor activity and market opportunities
Requirements
What you’ll need- Senior online poker, casino or iGaming marketing experience
- Deep knowledge of at least one key market in the region
- Proven track record scaling user acquisition and brand awareness across a market
- Sound judgment assessing complex or emerging markets
- Experience building the case for marketing budget and headcount
- Experience allocating spend against acquisition targets
- Strong command of CAC, LTV, cohort analysis, rev share and CPA
- Established network across regional poker affiliates, agents, creators and marketing talent
- Evidence that the network has driven results
- Experience building a team and leading through influence alongside central teams
- Native speaker of the language of one of the region’s key markets
- Professional English
Benefits
Comp & perks- Competitive salary and performance-based bonuses
- Opportunity to work with cutting-edge technology in the blockchain and online gaming industry
- Flexible working hours
- Ability to work fully remotely
- Collaborative and inclusive team culture
- Professional development opportunities
- Career growth within a rapidly evolving company