Regional Head of Marketing

CoinPoker

. Assess and prioritise opportunities across the CIS region, including player segments, competitors, channels and commercial potential .

Posted 11/9/2026full-timeRemote • Estonia, Poland, Spain, Bulgaria, Portugal, Serbia, Croatia, United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in scaling user acquisition and brand awareness within the CIS region, leveraging a strong network of poker affiliates and marketing talent. Proficient in budget allocation, performance reporting, and localizing marketing strategies to enhance player engagement.

Highest-signal resume keywords

Senior Online Poker Marketing ExperienceUser Acquisition Strategy DevelopmentBudget Allocation Against Acquisition TargetsCohort Analysis and Performance ReportingEstablished Network in Regional Poker Market

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User AcquisitionBrand AwarenessCohort AnalysisCustomer Acquisition Cost (CAC)Lifetime Value (LTV)Revenue Share (Rev Share)Cost Per Acquisition (CPA)Market AssessmentPerformance ReportingLocalization Strategies

Soft Skills

Sound JudgmentLeadership Through InfluenceCollaboration with Central Teams

Tools & Technologies

CRM SystemsSocial Media PlatformsCommunity Management Tools

Industry Keywords

IGamingCIS RegionPoker AffiliatesCasino MarketingMarket Opportunities

About the role

Key responsibilities & impact

Assess and prioritise opportunities across the CIS region, including player segments, competitors, channels and commercial potential
Build the regional marketing plan in line with CoinPoker’s global strategy
Recommend budgets, resources and staged hires
Test new markets, channels and campaigns, scaling successful initiatives and stopping ineffective ones
Set regional acquisition priorities with central paid media, affiliate, agent and partnerships teams
Grow a high-quality regional player base
Lead regional brand and community activity across social channels, community groups, PR, events and sponsorships
Plan regional promotions and tournament series around local player preferences and time zones
Own localisation of messaging, creative, promotions and community tone
Localise player journeys and support with CRM, VIP and Customer Service teams
Use regional network to bring in affiliates, agents, creators, poker communities, partners and talent
Bring regional insight into global strategy
Report on performance, competitor activity and market opportunities

Requirements

What you’ll need

Senior online poker, casino or iGaming marketing experience
Deep knowledge of at least one key market in the CIS region
Proven track record scaling user acquisition and brand awareness across a market
Sound judgment assessing complex or emerging markets
Experience building the case for marketing budget and headcount
Experience allocating spend against acquisition targets
Strong command of CAC, LTV, cohort analysis, rev share and CPA
Established network across regional poker affiliates, agents, creators and marketing talent
Evidence that the network has driven results
Experience building a team and leading through influence alongside central teams
Native speaker of the language of one of the region’s key markets
Professional English

Benefits

Comp & perks

Competitive salary and performance-based bonuses
Opportunity to work with cutting-edge technology in the blockchain and online gaming industry
Flexible working hours
Ability to work fully remotely
Collaborative and inclusive team culture
Professional development opportunities and career growth within a rapidly evolving company