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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in mobile user acquisition strategies, particularly within the gaming sector, leveraging data-driven insights to optimize campaigns across multiple platforms. Proficient in managing substantial budgets while achieving strict ROAS targets and enhancing user retention through effective creative and measurement practices.
Highest-signal resume keywords
Mobile User AcquisitionGaming Industry ExperienceBudget ManagementAppsFlyer KnowledgeASO Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User Acquisition StrategyCPI OptimizationLTV PredictionsIncrementality TestingCreative BriefingData AnalysisCampaign ManagementTargeting ApproachesPerformance MonitoringCohort Insights
Soft Skills
Relationship BuildingIndependent ExecutionCollaboration
Tools & Technologies
Meta AdsGoogle App CampaignsTikTok AdsApple AdsAppLovinUnityIronSourceMolocoAppsFlyerSKAN
Industry Keywords
F2P PokerSocial CasinoMobile GamingAd NetworksProgrammatic DSPs
Tech Stack
Tools & technologiesUnity
About the role
Key responsibilities & impact- Run and optimise user acquisition day to day across Meta, Google App Campaigns, TikTok, Apple Ads, in-app ad networks, and programmatic DSPs
- Manage and scale a sizeable monthly acquisition budget
- Shape user acquisition strategy and channel mix using data-backed recommendations
- Test new channels, platforms, and targeting approaches
- Build relationships with platform and network partners
- Maintain and extend measurement setup, including AppsFlyer, SKAN, postbacks, event taxonomy, and fraud monitoring
- Own the creative pipeline with the creative team, including concepts, hooks, briefs, structured testing, creative rotation, and scaling winners
- Monitor competitors in poker, social casino, and mobile gaming
- Work with creative and product on app-store conversion, screenshots, video, custom product pages, store listing experiments, and ASO
- Optimise toward CPI and D7/D30/D90 ROAS and cohort quality through retention and payer conversion
- Work with BI on LTV predictions to guide spend and bidding decisions
- Share user acquisition and cohort insights with product to improve retention and monetisation
- Report weekly on spend, cohort quality, and forecasts
Requirements
What you’ll need- 5+ years in mobile user acquisition, including at least 3 years in gaming
- F2P poker or social casino experience strongly preferred
- Experience scaling a title through launch and early growth
- Experience scaling large monthly budgets profitably against strict ROAS targets
- Extensive hands-on experience with Meta, Google App Campaigns, TikTok, Apple Ads, and in-app ad networks such as AppLovin, Unity, ironSource, or Moloco
- Experience creating, briefing, and iterating on mobile game ads at high volume
- Strong knowledge of AppsFlyer, SKAN, and incrementality testing
- Experience using LTV predictions to make spend decisions
- ASO experience, particularly store listing tests and custom product pages, is a strong plus
- Existing relationships with ad platforms and networks are a plus
- Comfortable executing independently in a small, fast-moving team
- Fluent English
Benefits
Comp & perks- Competitive salary and performance-based bonuses
- Opportunity to work with cutting-edge technology in the blockchain and online gaming industry
- Flexible working hours
- Ability to work fully remotely
- Collaborative and inclusive team culture
- Professional development opportunities
- Career growth within a rapidly evolving company