Senior Director, Brand Marketing

CoLab Software

. Shape CoLab’s brand function across design, multimedia, brand content, communications, and campaigns .

Posted 10/22/2026full-timeRemote • Canada, United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in brand marketing and creative strategy, with a strong ability to lead multidisciplinary teams and develop compelling communications strategies. Capable of translating complex technical subjects into engaging narratives while maintaining high standards of creative execution.

Highest-signal resume keywords

Brand MarketingCreative StrategyExecutive CommunicationMultidisciplinary Team LeadershipComplex Subject Matter Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Function OwnershipCreative Process DevelopmentCampaign DevelopmentMedia RelationsPress Release OversightContent CreationDesign LeadershipVideo ProductionCommunications StrategyB2B Software Communication

Soft Skills

Exceptional JudgmentTrust BuildingFeedback ProvisionAdvocacy for IdeasCollaboration

Industry Keywords

AIEngineeringManufacturingBrand PrinciplesCreative ExecutionIntegrated CampaignsExecutive VisibilityProactive CommunicationsDistinctive JudgmentHigh Standards

About the role

Key responsibilities & impact

Shape CoLab’s brand function across design, multimedia, brand content, communications, and campaigns
Establish standards, operating model, and creative processes that enable exceptional work
Own how the brand shows up across every touchpoint and develop recognizable brand principles
Stay close to the work and help the team improve creative execution
Partner with Product Marketing to turn important ideas into bold, integrated campaigns
Make complex ideas in AI, engineering, and manufacturing understandable, compelling, and memorable
Push beyond safe creative when strategy warrants it and build internal support for bigger bets
Own communications strategy for the CEO, CTO, and Chief Strategy Officer across earned media, bylines, social, conferences, and CoLab events
Identify ideas each executive can credibly own and create opportunities for meaningful participation in relevant conversations
Oversee media relations, press releases, executive visibility, and proactive communications
Lead and develop a multidisciplinary team spanning brand design, multimedia, content, and communications
Give clear feedback, create shared context, and help specialists do their best work
Identify where new talent, agencies, or partners can raise the function’s standard

Requirements

What you’ll need

10+ years of experience across brand marketing, creative strategy, communications, design, or related disciplines, including meaningful ownership of a brand or creative function
A body of work that demonstrates taste backed by conviction: distinctive judgment, unusually high standards, and the ability to explain why something works or doesn’t
Experience leading multidisciplinary teams across several of the following: design, video, content, communications, production, and campaigns
Exceptional executive communication skills; ability to challenge an idea, advocate for a bigger one, and earn trust because the point of view is grounded in strategy
Ability to move comfortably between setting direction and getting close to the work
Experience making complex or technical subject matter (B2B software, AI, engineering, manufacturing, or another technically complex category) compelling without oversimplifying it