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Marketing Operations Manager – Part-time Contract
Collective Health. Administer HubSpot workflows, lifecycle stages, lead scoring, and system integrations .
About the role
Key responsibilities & impact- Administer HubSpot workflows, lifecycle stages, lead scoring, and system integrations
- Build and maintain lead routing processes for accurate handoffs to the sales team
- Develop marketing attribution models and dashboards to track campaign influence on revenue
- Manage end-to-end email marketing campaigns, including audience segmentation, delivery, and performance testing
- Create campaign assets in HubSpot, including landing pages and forms, with accurate tracking structures
- Collaborate with Revenue Operations to ensure data accuracy between HubSpot and Salesforce
- Support digital and field marketing campaigns
- Build efficient lead flows connecting marketing systems
- Use artificial intelligence tools to improve team productivity, optimize the candidate lifecycle, and drive measurable results
Requirements
What you’ll need- 3 to 5 years of experience in marketing operations, demand generation, or equivalent practical background
- Advanced proficiency in HubSpot and Salesforce, reporting, and CRM integrations
- Proven ability to build lead flows and map them accurately into Salesforce or similar CRMs
- Deep understanding of email marketing strategy, audience building, and compliance guidelines like CAN-SPAM or GDPR
- Practical experience using artificial intelligence tools such as Claude or ChatGPT to improve marketing efficiency
- Strong analytical skills, including building reports, analyzing funnel metrics, and presenting findings clearly
- Strong understanding of marketing and sales alignment, lead lifecycle stages, and pipeline reporting
Benefits
Comp & perks- Mission-driven culture that values innovation, collaboration, and a commitment to excellence in healthcare
- Impactful projects that shape the future of our organization
- Opportunities for professional development through internal mobility opportunities, mentorship programs, and courses tailored to your interests
- Flexible work arrangements and a supportive work-life balance
- Six-month contract, up to 25 hours per week