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Digital Product Lead – Shopify
Columbia Sportswear Company. Lead the migration of prAna’s eCommerce platform from Salesforce to Shopify Plus .
Posted 9/29/2026full-timeRemote • Colorado • United StatesSenior💰 $114,610 - $191,320 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading eCommerce platform migrations, particularly from Salesforce to Shopify Plus, while ensuring compliance with U.S. eCommerce laws and accessibility standards. Proven ability to manage product lifecycles, define KPIs, and deliver conversion-driven digital experiences.
Highest-signal resume keywords
Shopify Plus Product ManagementECommerce Compliance KnowledgeShopify Migration ExperienceData Privacy StandardsCRO Best Practices
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Commerce Product ManagementShopify PlusShopify HydrogenShopify OxygenAPIsAdobe AnalyticsGoogle AnalyticsCROPCI DSSADA/WCAG Standards
Soft Skills
LeadershipCollaborationCommunicationStrategic AlignmentAgency Management
Tools & Technologies
Shopify POSECommerce PlatformsAnalytics Tools
Industry Keywords
U.S. eCommerce LawsData PrivacyAccessibility StandardsOmnichannel Retail
About the role
Key responsibilities & impact- Lead the migration of prAna’s eCommerce platform from Salesforce to Shopify Plus
- Own the end-to-end Shopify Plus product lifecycle, including roadmap definition, backlog management, and feature prioritization
- Align prAna’s digital roadmap with broader corporate strategy
- Champion U.S. eCommerce compliance, data privacy, and accessibility best practices
- Drive implementation of headless storefront experiences using Shopify Hydrogen & Oxygen
- Partner with internal teams and agencies to optimize checkout, payments, merchandising, and personalization
- Define KPIs and success metrics; measure and iterate to improve engagement and conversion
- Serve as the central liaison between business, design, engineering, and agency partners
- Deliver conversion-driven digital experiences aligned with prAna’s brand values and Columbia Sportswear Company’s strategic goals
Requirements
What you’ll need- 9+ years of experience in digital commerce product management
- 4+ years of experience with Shopify Plus
- Proven experience leading Shopify migrations from legacy platforms
- Strong knowledge of U.S. eCommerce laws
- Knowledge of PCI DSS
- Knowledge of ADA/WCAG standards
- Experience managing multiple agencies and third-party partners
- Familiarity with Adobe/Google Analytics
- Familiarity with CRO best practices
- Knowledge of Shopify Plus platform capabilities, APIs, and app ecosystem
- Knowledgeable in U.S. eCommerce compliance, data privacy, and accessibility standards
- Preferably, experience implementing Shopify POS for omnichannel retail
Benefits
Comp & perks- 401(k) plan with a generous company match
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Flexible spending accounts
- Health savings account
- Voluntary accident benefits
- Critical illness benefits
- Hospital indemnity benefits
- Legal services benefits
- EAP+ free and confidential 24/7/365 counseling services
- Extensive wellness benefits
- Employee discounts
- Generous time off program
- Reasonable accommodation for individuals with disabilities