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Columbus

Sales Development Representative – Digital Commerce

Columbus

. Cultivate opportunities and assist with development of the sales pipeline .

Posted 10/16/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B sales processes, lead generation methodologies, and sales funnel management, with a strong focus on outbound prospecting and relationship nurturing. Proficient in utilizing CRM systems and digital commerce solutions to drive business development and achieve sales targets.

Highest-signal resume keywords
3+ Years As An SDR/BDRExperience With Outbound ProspectingProven Track Record Of Booking MeetingsKnowledge Of CRM SystemsExperience In Digital Commerce

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lead Generation MethodologiesSales Funnel ManagementOutbound Sales TechniquesSolution SellingDesk ResearchSales ReportingMeeting QualificationDigital Commerce SolutionsEcommerce TechnologyConsultative Selling
Soft Skills
Excellent Communication SkillsInterpersonal SkillsHighly OrganizedSelf-DirectedStrong Prioritization SkillsStrong Written SkillsStrong Verbal SkillsPresentation Skills
Tools & Technologies
ZoomInfoClayLinkedIn NavigatorMicrosoft CRMHubSpotMicrosoft OfficeCRM Systems
Industry Keywords
B2B TechDigital ConsultancyDXPCMSPIMExperimentation SolutionsDigital MarketingEcommerceSales PipelineBusiness Development

About the role

Key responsibilities & impact
  • Cultivate opportunities and assist with development of the sales pipeline
  • Find accounts and contacts and source/enrich target lists within a defined ICP
  • Use ZoomInfo, Clay, LinkedIn Navigator and similar tools to identify trigger events and conduct outreach
  • Run tested cadences to convert cold prospects into meetings
  • Partner with account executives to turn opportunities into sales
  • Work with marketing, sales executives and subject matter experts to plan and execute business development activities
  • Follow up on marketing responses, qualify leads and nurture prospects
  • Drive net-new business and prospecting, with a strong focus on phone-based activities
  • Conduct desk research on prospects and source relevant contact and company data
  • Conduct outbound calls, emails, LinkedIn outreach, networking and industry events
  • Collaborate with internal and partner marketing and sales teams on co-marketing and co-business development initiatives
  • Maintain sales collateral such as case studies and articles
  • Monitor trends and pain points in digital marketing and ecommerce
  • Conduct initial discovery calls to uncover pain points and identify relevant Columbus services
  • Nurture and manage prospect relationships through the sales funnel
  • Maintain and update the CRM system
  • Create weekly and monthly reports for the Head of Sales
  • Qualify 8–10 confirmed meetings per month once ramped

Requirements

What you’ll need
  • 3+ years as an SDR/BDR in B2B tech or professional services
  • Digital Consultancy and/or previous experience selling DXP, CMS, Ecommerce, PIM and Experimentation solutions are a plus
  • Knowledge of technology products and services
  • Understanding of lead data and CRM systems
  • Proven track record of booking meetings with senior stakeholders, decision makers and C-suite contacts
  • Experience conducting outbound prospecting through calls, email, LinkedIn and other channels
  • Ability to show results: reply rates, meetings booked and quota history
  • Excellent communication and interpersonal skills
  • Technology and internet savvy
  • Ability to learn software quickly
  • Highly organized and self-directed, with strong prioritization skills
  • Strong written, verbal and presentation skills
  • Strong understanding of B2B sales processes, lead generation methodologies and sales funnel management
  • Knowledge of Microsoft Office tools such as Word, Excel and Outlook required
  • Past experience working with sales and marketing systems, specifically Microsoft CRM and HubSpot desired
  • Experience within the digital commerce space, including e-commerce solutions, industry trends, customer challenges, and digital commerce technology
  • Experience with solution selling in a consultative environment
  • Hands-on experience with outbound sales techniques
  • Experience with DXP and digital commerce services or software sales

Benefits

Comp & perks
  • Health Insurance
  • Life Insurance
  • Vision Insurance
  • Dental Insurance
  • Short-Term Disability
  • Long-Term Disability
  • Paid vacation
  • Sick leave
  • Holidays
  • 401(k)