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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and executing enterprise account-based marketing strategies, with a strong focus on pipeline management, revenue accountability, and cross-functional collaboration. Proficient in utilizing sales intelligence tools and CRM systems to drive engagement and optimize marketing efforts.
Highest-signal resume keywords
Account-Based Marketing (ABM)Pipeline ManagementSalesforce ProficiencyCross-Functional CollaborationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B Marketing ExperienceAccount Tiering ModelsEngagement PlaysPipeline Attribution FrameworksStorytellingAccount PersonalizationNew Enterprise Account AcquisitionData Analysis
Soft Skills
Collaboration SkillsAdaptabilityNimbleness
Tools & Technologies
6senseDemandbaseZoomInfoClayLinkedIn Matched AudiencesG2Bombora
Industry Keywords
Enterprise EcommerceB2B SaaSMulti-Stakeholder Buying Committees
About the role
Key responsibilities & impact- Build and own the enterprise ABM strategy across BigCommerce and Feedonomics
- Develop Tier 1/2/3 account models and personalized engagement plays
- Design and execute digital, direct mail, event, programmatic, and social campaigns
- Drive new-logo account penetration through research, personalization, and persistence
- Partner with global teams for cross-functional delivery
- Own enterprise-segment pipeline and revenue targets across both brands
- Build and maintain attribution reporting for influenced, sourced, and accelerated pipeline
- Report on program performance, account engagement, and pipeline velocity, adjusting strategy based on data
- Align with Sales on target accounts, buying committees, and engagement strategy
- Partner with Product Marketing on persona- and industry-specific messaging, content, and battle cards
- Collaborate with marketing pods to share learnings and align enterprise account strategy
- Brief Creative and Shared Services on account-personalized assets
- Define and manage marketing-to-sales handoff models
- Translate account research and buying signals into personalized narratives
- Build consistent enterprise messaging across BigCommerce and Feedonomics
- Use intent data and account insights to engage the right stakeholder at the right time
- Work alongside the customer retention and advocacy team across the customer journey
- Travel to customer events throughout the year
Requirements
What you’ll need- 10+ years of B2B marketing experience
- Significant experience personally building and running account-based marketing programs
- Proven experience owning a pipeline or revenue number and being accountable for it
- Ability to build account tiering models, engagement plays, and pipeline attribution frameworks from the ground up
- Hands-on experience with ABM and sales intelligence tools such as 6sense, Demandbase, ZoomInfo, Clay, LinkedIn Matched Audiences, G2, and Bombora
- CRM proficiency; Salesforce preferred
- Track record of personally opening new enterprise accounts
- Strong storytelling and account-personalization ability
- Exceptional cross-functional collaboration skills
- Nimble and adaptable approach to changing account signals, pipeline data, and sales feedback
- Experience marketing to enterprise ecommerce or B2B SaaS buyers strongly preferred
- Familiarity with complex, multi-stakeholder buying committees
- Strong analytical skills
- Willingness to be in Austin at least once a month
Benefits
Comp & perks- Variable compensation such as bonus or commission, where applicable
- Equity, where applicable
- Benefits in accordance with local policies
- Inclusive and accessible hiring experience with accommodations or adjustments available
- Customer event travel throughout the year