VP, Marketing

Commerce

. Set the overall marketing strategy for Feedonomics, connecting brand, demand generation, product marketing, and customer advocacy .

Posted 10/18/2026full-timeRemote • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in setting and executing marketing strategies across brand, demand generation, and customer advocacy, while leading and developing high-performing marketing teams. Proven ability to drive revenue growth and pipeline management through cross-functional collaboration and strategic planning.

Highest-signal resume keywords

12+ Years Of Marketing ExperienceSenior Leadership ExperienceBrand And Go-To-Market StrategyCross-Functional LeadershipAnalytical Rigor

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationProduct MarketingCustomer MarketingRevenue ForecastingPipeline ManagementBudget AllocationCustomer Retention ProgramsStrategic PlanningPerformance AdjustmentsMarket Insights

Soft Skills

Executive PresenceCommunication SkillsStorytellingOwnershipSpeed

Industry Keywords

Mid MarketEnterpriseCustomer SuccessSales AlignmentMarketing StrategyBrand PositioningLifecycle StrategyChurn ReductionCommerce.comAmbiguity Management

About the role

Key responsibilities & impact

Set the overall marketing strategy for Feedonomics, connecting brand, demand generation, product marketing, and customer advocacy
Define marketing prioritization across customer segments, including Mid Market and Enterprise
Represent marketing in company-wide strategic planning with the CMO and executive leadership team
Own marketing-sourced pipeline and revenue across all segments, including forecasting and performance adjustments
Set budgets and allocate resources across marketing functions
Partner with Sales and Finance on revenue targets, funnel efficiency, and go-to-market alignment
Own brand positioning for Feedonomics and BigCommerce
Set go-to-market strategy for major product launches
Connect Product, Sales, and Marketing on roadmap and positioning decisions
Represent customer voice at the leadership table
Develop customer advocacy, retention, and expansion programs and reduce churn
Partner with Customer Success on lifecycle strategy from first touch through renewal and expansion
Build, lead, and scale the marketing team
Recruit, develop, and retain senior marketing leaders
Create a culture of speed, ownership, storytelling, and accountability
Serve as executive partner to Sales, Product, Customer Success, and Shared Services leadership
Own marketing’s relationship with the executive team and, where applicable, the Board
Communicate strategy, performance, and market insights
Model strategic thinking, storytelling, and analytical rigor

Requirements

What you’ll need

12+ years of marketing experience
Significant senior leadership experience owning multi-function marketing organizations, including demand generation, product marketing, brand, and customer marketing/retention
Track record of owning a company-level pipeline or revenue number and executive-level accountability
Significant people leadership experience building and scaling organizations through managers of managers
Ability to develop senior leaders
Executive presence and communication skills
Track record of setting brand and go-to-market strategy across multiple segments or product lines
Exceptional cross-functional leadership with Sales, Product, and Customer Success
Ability to operate in ambiguity at the company level
Experience marketing to small business and/or other core Commerce.com customer segments is a strong plus
Strong business and analytical instincts
Must complete government ID and biometric verification via Persona during the interview process

Benefits

Comp & perks

Variable compensation (such as bonus or commission), where applicable
Equity, where applicable
Benefits in accordance with local policies, where applicable
Inclusive and accessible hiring experience
Recruitment accommodations or adjustments, if required
Government ID and biometric verification process via Persona