Product Marketing Lead

Community Phone

. Define and own the product marketing function from the ground up .

Posted 11/2/2026full-timeRemote • United StatesSenior💰 $145,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, including end-to-end go-to-market strategies, positioning, and messaging for both hardware and software products. Proven ability to collaborate across teams and deliver impactful insights that drive customer engagement and revenue growth.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyPositioning And MessagingCustomer UnderstandingCollaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market ExecutionPositioning DevelopmentLaunch PlanningUser Persona DevelopmentSales Playbook InputWin/Loss InterviewsMessaging Framework CreationRevenue Impact AnalysisCustomer Case Study GenerationFeature Launch Management

Soft Skills

Excellent CommunicationStructured ThinkingCollaborationOutcome FocusProblem-Solving

Industry Keywords

SaaSSelf-Serve CheckoutLow-Tech AudiencesCustomer SuccessGrowth StrategyMarket PositioningIntegrated CommunicationsUser Lifecycle ManagementSales TrainingConsumer Products

About the role

Key responsibilities & impact

Define and own the product marketing function from the ground up
Own end-to-end positioning, packaging, and go-to-market success for the core phone product and integrated communications suite
Ensure every feature reaches the right audience through the right message and channel
Develop and maintain differentiated positioning for each core use case
Deliver two updated personas and a refreshed messaging framework within the first 30 days
Run go-to-market for every new feature or pricing change
Define launch tiers, write launch briefs, and own the communications calendar
Lead one Tier-1 launch per month
Own product marketing inputs to sales playbooks, user lifecycle, sales training, and customer success enablement
Talk to users in target ICPs and develop deep customer understanding
Partner with Customer Success and Research to generate one new customer case study per month
Conduct monthly win/loss interviews
Run a weekly go-to-market sync with Growth, Customer Success, and Product
Provide insights for roadmap planning over the next two quarters
Report directly to the CEO and partner with Growth, Product, Sales, and Customer Success

Requirements

What you’ll need

4–7 years in product marketing
Ideally experience in SMB or consumer SaaS with a self-serve checkout and light-touch sales motion
Experience shipping go-to-market for features tied to revenue impact
Comfortable owning positioning for both hardware and software products serving low-tech audiences
Excellent communication and structured thinking
Strong collaboration and an operator mindset
Focus on outcomes, speed, and working through blockers
Humble, self-aware, and persistent
Portfolio or sample launch plan is a bonus

Benefits

Comp & perks

Equity included in total compensation
401(k)
Health insurance
Remote work in the United States