General Manager – Marketing and Ecommerce Growth

Community Sports Partners

. Run HoopStars, owning its business plan, budget, revenue, profitability and cash forecasts .

Posted 10/7/2026full-timeRemote • Peru, Ecuador, BoliviaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing marketing strategies and operations, with a focus on paid acquisition, conversion, and retention. Proven ability to build and lead effective teams while ensuring business profitability and operational efficiency.

Highest-signal resume keywords

Paid AcquisitionConversion OptimizationTeam BuildingBusiness ProfitabilityRemote Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Budget ManagementRevenue ForecastingMarketing StrategyEcommerce MethodsPerformance ReportingFunnel OptimizationPricing StrategyRetention StrategiesGrowth TestingCommercial Decision Making

Soft Skills

Effective CommunicationLeadershipProblem SolvingTeam ManagementAdaptability

Certifications & Qualifications

Culture Index Survey CompletionCriteria GAME Assessment Completion

Industry Keywords

Youth SportsEducationFitnessMembershipsMulti-Location Services

About the role

Key responsibilities & impact

Run HoopStars, owning its business plan, budget, revenue, profitability and cash forecasts
Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand
Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention
Build the parent company marketing team across its brands
Define team structure, recruit specialists, appoint contractors or agencies, and manage priorities and performance
Connect campaign performance to paying customers, repeat enrollment and contribution profit
Allocate marketing investment using reliable reporting and testing
Inspect advertising accounts, diagnose funnel problems and help launch improvements
Understand customers, operations and economics during the first 90 days
Audit marketing across brands, establish reporting, propose team structure and hiring priorities, and launch growth tests
Make normal HoopStars business decisions within agreed authority
Provide clear weekly reporting, escalate exceptional issues, and participate in monthly business reviews

Requirements

What you’ll need

Demonstrated results in paid acquisition, conversion and retention
Commercial responsibility beyond a marketing budget, including pricing, margins, staffing, forecasts or business profitability
Experience hiring and managing marketers, creatives, agencies or other specialists
Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments
Comfort doing practical work while developing people and systems
Strong professional English and effective remote leadership
Experience in youth sports, education, fitness, memberships or multi-location services is useful
Evidence of building a profitable business and an effective team matters most
CV describing a business or brand grown, including spend, results and personal contribution
Description of a team built or managed
Description of a commercial decision that failed and what was changed afterward
Completion of the Culture Index survey
Completion of the Criteria GAME assessment in English

Benefits

Comp & perks

Remote work from LATAM, with Toronto-hours collaboration
Equity opportunity subject to agreed terms
Potential future relocation to the US or Canada by mutual agreement
Bookkeeping assistance
HR support
IT and website support
Local manager covering customer service and day-to-day sales