General Manager – Marketing and Ecommerce Growth

Community Sports Partners

. Own HoopStars' business plan, budget, revenue, profitability and cash forecasts .

Posted 10/7/2026full-timeRemote • Costa Rica, Panama, Guatemala, El Salvador, HondurasMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing business plans, budgets, and revenue forecasts while leading marketing and operational strategies to drive customer acquisition and retention. Proven ability to build and manage effective teams, optimize marketing investments, and connect campaign performance to profitability.

Highest-signal resume keywords

Paid AcquisitionConversion OptimizationTeam ManagementEcommerce StrategyYouth Sports Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Budget ManagementRevenue ForecastingMarketing StrategyPerformance ReportingFunnel Optimization

Soft Skills

Remote LeadershipEffective CommunicationTeam Development

Certifications & Qualifications

Culture Index SurveyCriteria GAME Assessment

Industry Keywords

Youth SportsEducationFitnessMembershipsMulti-Location Services

About the role

Key responsibilities & impact

Own HoopStars' business plan, budget, revenue, profitability and cash forecasts
Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand
Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention
Define the parent marketing team's structure and recruit specialists
Appoint contractors or agencies where useful
Manage priorities and performance across brands
Connect campaign performance to paying customers, repeat enrollment and contribution profit
Allocate marketing investment using reliable reporting and testing
Inspect advertising accounts, diagnose funnel problems and help launch improvements
Propose budgets and team plans and make operating decisions within agreed authority
Provide clear weekly reporting and participate in monthly business reviews
In the first 90 days, understand customers, operations and economics; audit marketing; establish reporting; propose team structure and hiring priorities; launch growth tests; and take ownership of normal HoopStars business decisions

Requirements

What you’ll need

Demonstrated results in paid acquisition, conversion and retention
Commercial responsibility beyond a marketing budget, including pricing, margins, staffing, forecasts or business profitability
Experience hiring and managing marketers, creatives, agencies or other specialists
Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments
Comfort doing practical work while developing people and systems
Strong professional English and effective remote leadership
Experience in youth sports, education, fitness, memberships or multi-location services is useful
Evidence of building a profitable business and an effective team matters most
Complete the Culture Index survey
Complete the Criteria GAME assessment in English

Benefits

Comp & perks

Remote work from LATAM, with Toronto-hours collaboration
Equity opportunity subject to agreed terms
Potential future relocation to the US or Canada by mutual agreement
Bookkeeping assistance
HR support
IT and website support