General Manager – Marketing and Ecommerce Growth

Community Sports Partners

. Run HoopStars, owning its business plan, budget, revenue, profitability and cash forecasts .

Posted 10/7/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing marketing budgets, driving paid acquisition, and improving customer retention while leading teams in a service-oriented business. Proven ability to connect campaign performance to profitability and execute strategic business decisions effectively.

Highest-signal resume keywords

Paid AcquisitionConversion OptimizationTeam BuildingBusiness ProfitabilityRemote Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Budget ManagementRevenue ForecastingMarketing StrategyEcommerce MethodsPerformance Reporting

Soft Skills

Effective CommunicationLeadershipProblem Solving

Tools & Technologies

Advertising AccountsEnrollment FunnelsMarketing Investment Allocation

Industry Keywords

Youth SportsEducationFitnessMembershipsMulti-Location Services

About the role

Key responsibilities & impact

Run HoopStars, owning its business plan, budget, revenue, profitability and cash forecasts
Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand
Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention
Build the parent company Community Sports Partners' marketing team across its brands
Define team structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance
Connect campaign performance to paying customers, repeat enrollment and contribution profit
Allocate marketing investment using reliable reporting and testing
Inspect advertising accounts, diagnose funnel problems and help launch improvements
Build a team that can execute consistently
Propose budgets and team plans and make operating decisions within agreed authority
Participate in monthly business reviews with clear weekly reporting and escalation of exceptional issues
In the first 90 days, understand customers, operations and economics; audit brand marketing; establish reporting; propose team structure and hiring priorities; launch growth tests; and take ownership of normal HoopStars business decisions

Requirements

What you’ll need

Demonstrated results in paid acquisition, conversion and retention
Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability
Experience hiring and managing marketers, creatives, agencies or other specialists
Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments
Comfort doing practical work while developing people and systems
Strong professional English and effective remote leadership
Experience in youth sports, education, fitness, memberships or multi-location services is useful
Evidence of building a profitable business and an effective team matters most
Submit a CV through the application form
Describe a business or brand grown, including spend, results and personal contribution
Describe a team built or managed
Describe a commercial decision that failed and what was changed afterward
Complete the Culture Index survey
Complete the Criteria GAME assessment in English
Use the same email address for both assessments and the application, unless already completed for Community Sports Partners

Benefits

Comp & perks

Remote work from LATAM, with Toronto-hours collaboration
Opportunity to build and lead a business and the parent marketing team
Equity opportunity subject to agreed terms
Potential future relocation to the US or Canada by mutual agreement