General Manager – Marketing and Ecommerce Growth

Community Sports Partners

. Own HoopStars' business plan, budget, revenue, profitability and cash forecasts .

Posted 10/7/2026full-timeRemote • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing business plans, budgets, and revenue forecasts while leading marketing and operational strategies to drive customer acquisition and retention. Proven ability to build and lead effective teams, optimize marketing investments, and connect campaign performance to profitability.

Highest-signal resume keywords

Paid AcquisitionConversion OptimizationTeam BuildingEcommerce StrategyPerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business PlanningBudget ManagementRevenue ForecastingMarketing StrategyPerformance AnalysisFunnel OptimizationPricing StrategyRetention StrategiesHiring and Managing SpecialistsCommercial Responsibility

Soft Skills

Effective LeadershipRemote Team ManagementCommunication Skills

Certifications & Qualifications

Culture Index SurveyCriteria GAME Assessment

Industry Keywords

Youth SportsEducationFitnessMembershipsMulti-Location Services

About the role

Key responsibilities & impact

Own HoopStars' business plan, budget, revenue, profitability and cash forecasts
Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand
Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention
Define the parent marketing team's structure
Recruit specialists and appoint contractors or agencies where useful
Manage priorities and performance across brands
Connect campaign performance to paying customers, repeat enrollment and contribution profit
Allocate marketing investment using reliable reporting and testing
Inspect advertising accounts, diagnose funnel problems and help launch improvements
Build a team that can execute consistently
Understand customers, operations and economics during the first 90 days
Audit marketing across brands and establish reporting
Propose marketing team structure and hiring priorities
Launch initial growth tests and take ownership of normal HoopStars business decisions
Provide clear weekly reporting, escalate exceptional issues and participate in monthly business reviews with the founder

Requirements

What you’ll need

Demonstrated results in paid acquisition, conversion and retention
Commercial responsibility beyond a marketing budget, including pricing, margins, staffing, forecasts or business profitability
Experience hiring and managing marketers, creatives, agencies or other specialists
Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments
Comfort doing practical work while developing people and systems
Strong professional English and effective remote leadership
Experience in youth sports, education, fitness, memberships or multi-location services is useful
Evidence of building a profitable business and an effective team matters most
Complete the Culture Index survey
Complete the Criteria GAME assessment in English
Submit a CV and describe a business or brand grown, including spend, results and personal contribution; a team built or managed; and a commercial decision that failed and subsequent changes

Benefits

Comp & perks

Remote work from LATAM, with Toronto-hours collaboration
Equity opportunity subject to agreed terms
Potential future relocation to the US or Canada by mutual agreement
Bookkeeping assistance
HR support
IT and website support
Local manager covering customer service and day-to-day sales
Opportunity to build and lead a business and the parent marketing team