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Sports Sales Coordinator – Email and SMS Marketing
Community Sports Partners. Plan, write, build and send email and SMS campaigns promoting facility time, pickup games, registration opportunities and offers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing email and SMS campaigns, with a strong focus on audience segmentation, performance tracking, and customer engagement. Proficient in utilizing CRM and email/SMS platforms to enhance communication and streamline booking processes.
Highest-signal resume keywords
Email Campaign ManagementSMS MarketingAudience SegmentationCRM ExperienceAttention to Detail
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email CampaignsSMS CampaignsAudience SegmentationPerformance TrackingBooking ManagementData AnalysisLead Follow-UpCustomer EngagementSchedulingInventory Management
Soft Skills
Strong CommunicationDependable Follow-UpAttention to DetailProblem SolvingCustomer Service
Tools & Technologies
KlaviyoActiveCampaignHubSpotMailchimpSpreadsheets
Certifications & Qualifications
Culture Index SurveyCriteria GAME Assessment
Industry Keywords
SportsVenue BookingsEvent CoordinationEcommerce RetentionCustomer Journeys
About the role
Key responsibilities & impact- Plan, write, build and send email and SMS campaigns promoting facility time, pickup games, registration opportunities and offers
- Segment audiences by location, sport, expressed interest, booking history and engagement
- Build and improve welcome, lead follow-up, incomplete-booking recovery, reminder, repeat-booking and win-back flows
- Write clear English copy and adapt brand assets into mobile-friendly emails
- Check audiences, dates, time zones, prices, links, personalization and suppression rules before launch
- Monitor delivery failures, bounces, complaints and opt-outs; maintain consent records and healthy lists
- Test messaging, timing, offers and customer journeys; report enquiries, bookings, repeat participation, revenue and engagement metrics
- Maintain accurate availability, dates, time slots, capacity and approved pricing for sports facilities
- Respond to sports-space enquiries, recommend availability, prepare approved quotes and follow through booking and payment confirmation
- Maintain the sales pipeline, document customer commitments and pursue renewals or repeat bookings
- Coordinate with operations before promising availability or exceptions; escalate issues outside authority
- Create and maintain pickup-game listings with location, time, capacity, pricing and player instructions
- Monitor registrations and fill levels and use targeted outreach to fill places
- Coordinate with local hosts and venue contacts
- Manage player questions and waitlists and communicate approved changes
- Identify low-enrolment games, host gaps or venue problems and escalate cancellation, refund or safety decisions
- Track attendance, feedback and repeat participation to improve future games
- Learn inventory, customer journeys and operating processes; audit campaigns and establish follow-up and QA routines
- Own the campaign calendar and sales pipeline and improve priority automations and pickup-game coordination
Requirements
What you’ll need- Practical experience building email campaigns and automations
- Hands-on SMS experience
- Strong written and spoken English for North American customer conversations
- Confidence following up with leads, explaining an offer and asking for the booking
- Strong attention to detail with schedules, prices, customer records and competing deadlines
- Experience with a CRM and an email/SMS platform such as Klaviyo, ActiveCampaign, HubSpot, Mailchimp or comparable tools
- Comfort using spreadsheets and reports to understand conversion, bookings and campaign performance
- Dependable communication and willingness to own the next action until an issue is resolved
- Availability to work evenings and weekends in Toronto/Eastern time
- Experience in sports, venue bookings, inside sales, event coordination, customer service or ecommerce retention is helpful
- Completion of the Culture Index survey
- Completion of the Criteria GAME assessment in English
Benefits
Comp & perks- Remote from Latin America
- Expected variable commissions of US$500–US$1,000
- Evening and weekend work schedule agreed before hiring
- Commission terms agreed before hiring