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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning, executing, and optimizing online and offline media campaigns across various platforms, with a strong focus on data analysis and performance measurement. Proficient in negotiating commercial terms and managing financial processes related to media buying.
Highest-signal resume keywords
Media Campaign PlanningGoogle Ads ManagementMeta Ads ManagementPerformance AnalysisNegotiation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media BuyingCampaign ExecutionKPI TrackingData AnalysisBudget ManagementLead GenerationConversion CampaignsProgrammatic Media
Soft Skills
Strong CommunicationOrganizational SkillsSelf-Directed ApproachAnalytical Skills
Industry Keywords
FintechEducationRetailTV MediaRadio MediaOOH MediaPrint Media
About the role
Key responsibilities & impact- Plan online and offline media campaigns, identifying the best touchpoints for reaching the target audience
- Negotiate commercial terms with media outlets and media platforms
- Purchase, implement, and execute online and offline media campaigns
- Directly manage campaigns on digital media platforms, ensuring execution and ongoing monitoring
- Monitor results, track KPIs, and propose optimizations to maximize campaign performance
- Manage administrative and financial media processes, including PIs, authorizations, and invoicing
- Work in partnership with the Marketing team and the agency responsible for the campaigns
Requirements
What you’ll need- Proven experience in planning, buying, and executing online and offline media
- Experience with campaigns across TV, radio, OOH, and print media
- Hands-on experience operating platforms such as Google Ads and Meta Ads
- Experience negotiating with media outlets and media platforms
- Knowledge of media authorization, approval, and payment workflows
- Ability to measure results, analyze performance indicators, and translate data into business insights
- Self-directed, hands-on approach
- Strong analytical skills and data-driven decision-making ability
- Strong organizational skills for managing deadlines, budgets, and financial processes
- Excellent communication and negotiation skills
- Experience in the fintech, education, or retail sectors is a plus
- Experience with lead generation and conversion campaigns is a plus
- Experience with programmatic media is a plus
Benefits
Comp & perks- Meal allowance and/or food voucher
- Health and dental insurance
- Health insurance for your pet
- Home office allowance (for remote positions)
- Welcome kit during onboarding
- Life insurance
- Zenklub, offering psychological and nutritional support
- TotalPass
- Certification and Continuous Learning Program with partners including Adobe, Anthropic, AWS, Google, Microsoft, and Salesforce
- Partnerships and discounts to support your professional development
- Access to UOL content
- Maternity kit
- Extended maternity and paternity leave
- Employee referral program