Senior Salesforce Developer – Personalization Focus

Compass

. Plan, implement, and optimize digital personalization strategies using Salesforce Marketing Cloud Personalization (Interaction Studio) .

Posted 11/11/2026full-timeRemote • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud Personalization and Engagement, focusing on developing and optimizing personalized digital campaigns and experiences. Proficient in data analysis, campaign configuration, and compliance with data governance standards.

Highest-signal resume keywords

Salesforce Marketing Cloud PersonalizationSalesforce Marketing Cloud EngagementJavaScriptSQLCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Personalization StrategiesCampaign ConfigurationBehavioral TriggersAutomated JourneysData AnalysisSegmentationA/B TestingJourney OptimizationReal-Time CampaignsData Governance

Soft Skills

CollaborationCommunication

Tools & Technologies

Salesforce Marketing CloudInteraction StudioJourney BuilderAutomation Studio

Industry Keywords

LGPDGDPROmnichannel Experiences

Tech Stack

Tools & technologies

CloudJavaScriptSQL

About the role

Key responsibilities & impact

Plan, implement, and optimize digital personalization strategies using Salesforce Marketing Cloud Personalization (Interaction Studio)
Build real-time personalized campaigns and experiences based on user behavior, profile, and context
Configure catalogs, events, segments, campaigns, decisions, and recommendations within the platform
Develop and monitor automated journeys and communications in Salesforce Marketing Cloud Engagement, including behavioral triggers, transactional journeys, and relationship marketing campaigns
Integrate Personalization with Marketing Cloud Engagement to create personalized omnichannel experiences
Validate business rules, tracking, and implementation behavior across web and CRM environments
Analyze browsing behavior, campaign performance, and conversion metrics to generate insights and drive continuous optimization
Collaborate with CRM, Media, BI, Product, and Technology teams to define personalization, segmentation, and experimentation rules
Ensure best practices for data governance, tracking, and compliance with Brazil’s LGPD and the GDPR

Requirements

What you’ll need

Significant experience with Salesforce Marketing Cloud Personalization (Interaction Studio)
Practical knowledge of configuring campaigns, segments, catalogs, events, and recommendations
Experience with Salesforce Marketing Cloud Engagement, especially Journey Builder, Automation Studio, and behavioral triggers
Experience developing web and app personalization strategies based on user behavior
Knowledge of JavaScript for campaign implementation and customization
Knowledge of SQL for data analysis and segmentation
Experience monitoring and interpreting performance metrics, A/B tests, and journey optimization

Benefits

Comp & perks

Meal and/or food allowance
Health and dental insurance
Pet health insurance
Home office allowance (for remote positions)
Welcome kit during onboarding
Life insurance
Zenklub, offering psychological and nutritional support
TotalPass
Certification and Continuous Learning Program with partners including Adobe, Anthropic, AWS, Google, Microsoft, and Salesforce
Partnerships and discounts to support your professional development
Access to UOL content
New Parent Kit
Extended maternity and paternity leave
Employee referral program