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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in technical and on-page SEO, including keyword research, content optimization, and performance analysis. Proficient in utilizing SEO tools and translating data insights into actionable recommendations for marketing and technology teams.
Highest-signal resume keywords
Technical SEO ExpertiseKeyword ResearchContent OptimizationSEO Tools ProficiencyData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical SEOOn-Page SEOContent ArchitectureCopywritingHTMLJavaScript RenderingSchema.orgData AnalysisSEO StrategyContent Clusters
Soft Skills
Strong Writing SkillsCritical Eye for Reviewing ContentPresentation SkillsCollaboration
Tools & Technologies
SemrushAhrefsGoogle Search ConsoleGoogle Analytics 4Screaming FrogExcelGoogle Sheets
Industry Keywords
Core Web VitalsE-E-A-T SignalsCrawlingIndexingInternal LinkingSERP DataGEOAEO
About the role
Key responsibilities & impact- Participate in technical and on-page audits, including crawling, indexing, site architecture, internal linking, Core Web Vitals, and structured data
- Prioritize fixes based on impact and effort, and write tickets for development teams with clear acceptance criteria
- Validate technical deliverables and monitor their impact on crawling, indexing, and rankings
- Monitor rankings, organic traffic, and competitors to identify quick-win opportunities
- Conduct keyword and search intent research and turn findings into content clusters, including pillar pages, supporting pages, and internal linking
- Create briefs based on SERP data and work with writers through publication
- Review and optimize content, including titles, meta descriptions, headings, readability, and E-E-A-T signals
- Identify declining content and decide whether to update, rewrite, consolidate, or discontinue it
- Participate in client meetings and present analyses, recommendations, and monthly performance results
- Translate data into clear recommendations for marketing, product, and technology teams
- Support diagnostics and pre-sales proposals for new accounts
Requirements
What you’ll need- Experience in SEO, with hands-on experience in both technical/on-page SEO and content
- Proficiency with Semrush or Ahrefs, Google Search Console, Google Analytics 4, and Screaming Frog
- Knowledge of keyword research, search intent, and content architecture
- Technical foundation in HTML, JavaScript rendering, sitemaps, robots.txt, canonical tags, hreflang, and schema.org
- Experience with copywriting, strong writing skills, and a critical eye for reviewing content
- Knowledge of Google Search Console and SEO tools
- Understanding of technical SEO
- A plus: experience with large-scale websites or e-commerce
- A plus: advanced technical SEO expertise
- A plus: experience with GEO and AEO
- A plus: data analysis in Excel or Google Sheets, including pivot tables and data set cross-referencing
- A plus: experience using generative AI in SEO and content workflows, with a critical approach to evaluating outputs
Benefits
Comp & perks- Food and/or meal allowance
- Medical and dental insurance
- Health insurance for your pet
- Home office allowance (for remote positions)
- Welcome kit during onboarding
- Life insurance
- Zenklub, with psychological and nutritional support
- TotalPass
- Ongoing Certification and Training Program with partners, including Adobe, Anthropic, AWS, Google, Microsoft, and Salesforce
- Partnerships and discounts to support your professional development
- Access to UOL content
- Maternity kit
- Extended maternity and paternity leave
- Referral program