Lifecycle Marketing Manager

CompTIA

. Build and evolve CompTIA's consumer lifecycle marketing strategy, programs, journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement .

Posted 11/6/2026full-timeRemote • United StatesMid-LevelSenior💰 $84,000 - $97,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, including customer segmentation, targeting, and personalization, while leveraging data analytics to optimize engagement and conversion rates. Proven ability to manage cross-functional marketing initiatives and implement automated customer journeys to enhance overall customer experience.

Highest-signal resume keywords

Lifecycle Marketing StrategyEmail Marketing PerformanceCustomer Data AnalyticsMarketing Automation PrinciplesProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lifecycle MarketingSegmentation StrategiesPersonalization TechniquesAutomated Customer JourneysA/B TestingCampaign OptimizationData-Driven Decision MakingEngagement MetricsConversion StrategiesRetention Strategies

Soft Skills

CuriosityCross-Functional CollaborationStakeholder ManagementAdaptabilityCommunication Skills

Tools & Technologies

SailthruMicrosoft DynamicsGoogle Analytics

Industry Keywords

Consumer Lifecycle MarketingDemand GenerationCustomer ExperienceBehavioral DataEmerging Marketing Technologies

About the role

Key responsibilities & impact

Build and evolve CompTIA's consumer lifecycle marketing strategy, programs, journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement
Develop audience segmentation, targeting, personalization strategies, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage
Identify and implement opportunities to deliver more personalized, relevant customer experiences using behavioral, engagement, and lifecycle data
Serve as the marketing owner for lifecycle use cases and requirements, partnering with RevOps and Technology on platform capabilities, integrations, data needs, and enablement
Build and manage email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis
Develop a disciplined testing and optimization program across messaging, offers, audiences, cadence, journeys, and customer experiences
Measure lifecycle marketing performance using campaign, CRM, and web analytics data to improve engagement, conversion, retention, and customer experience
Align consumer lifecycle and B2B demand generation strategies with the Demand Generation Manager
Partner with Growth, Brand, Product, Content, Analytics, Technology, and other stakeholders to translate consumer growth priorities into lifecycle marketing programs
Partner with international marketing teams to adapt lifecycle strategies, journeys, campaigns, and best practices to individual market needs
Develop repeatable lifecycle marketing frameworks, playbooks, testing practices, and learnings for teams and markets
Develop lifecycle communications supporting post-purchase and certification experiences, including credential and badging communications
Explore emerging technologies, including AI-enabled marketing capabilities, to improve personalization, content development, testing, efficiency, and lifecycle performance
Evaluate and recommend improvements to lifecycle processes, marketing technology, automation, and audience activation capabilities
Improve conversion, revenue contribution, engagement, and adoption of segmented, personalized, and automated lifecycle communications against targets and benchmarks
Model CompTIA's values, complete required training, and travel as needed based on role responsibilities and business needs

Requirements

What you’ll need

Strong knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation principles and practices
Demonstrated experience using customer data to develop segmentation, targeting, personalization, nurture, and lifecycle strategies
Experience building and optimizing automated customer journeys and triggered communications
Strong understanding of email marketing performance, including engagement, conversion, deliverability, testing, and optimization
Ability to use customer, campaign, and web analytics data to identify insights and drive marketing decisions
Experience designing, executing, and evaluating A/B or multivariate tests
Strong understanding of consumer lifecycle marketing, including acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement
Experience with Sailthru, Microsoft Dynamics, and Google Analytics is a plus but not required
Curiosity and demonstrated ability to evaluate and adopt emerging marketing technologies and new approaches to improve customer experience and marketing effectiveness
Ability to translate lifecycle marketing strategies and best practices for different audiences, teams, and markets
Strong project management skills with the ability to manage multiple campaigns, stakeholders, and deadlines
Demonstrated experience building and managing consumer lifecycle programs from strategy and audience definition through execution, measurement, and optimization
Experience using data, analytics, and experimentation to improve customer engagement and business outcomes
Experience working in a cross-functional marketing environment with multiple stakeholders and priorities
Experience supporting multiple audiences, markets, or regions is preferred
5+ years of experience in related fields
Bachelor's degree preferred but not required for the role

Benefits

Comp & perks

Health, Dental, and Vision Insurance & FSA/HSA Plans
Performance bonus up to 10% of base salary
Unlimited PTO & 15 Paid Holidays
Flexible Schedules & Summer Hours
12 weeks of Paid Parental Leave
Sponsored Costco or Sam’s Membership
401K Retirement Plan with 6% company match
Spot Bonuses for going above & beyond
Tuition Reimbursement
Home Office Allowance
Wellness Reimbursement
Student Loan Repayment
Broadband Stipend