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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy, governance, and creative direction, with a strong focus on digital communications and content development. Proven ability to lead teams, optimize workflows, and implement AI-enabled practices to enhance brand consistency and efficiency.
Highest-signal resume keywords
Brand ManagementCreative DirectionDigital CommunicationsAI GovernanceStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyContent DevelopmentCreative Production WorkflowsBrand Guidelines DevelopmentContent Governance ManagementProject ManagementCorporate RebrandingBrand TransformationEmerging AI TechnologiesContent Quality Standards
Soft Skills
Excellent CommunicationInfluencing SkillsCollaborationOrganizational SkillsRelationship Building
Tools & Technologies
Digital Asset Management SystemsContent Management PlatformsMarketing Technologies
Industry Keywords
Corporate MarketingCreative ServicesEnterprise Brand StandardsBrand AwarenessBrand Differentiation
About the role
Key responsibilities & impact- Lead corporate brand strategy, stewardship, and activation across the enterprise
- Maintain and evolve brand architecture, guidelines, messaging frameworks, and creative standards
- Partner with Marketing, Communications, Human Resources, Sales, and business leaders to strengthen brand awareness, reputation, and differentiation
- Develop brand governance frameworks, templates, tools, and resources
- Provide strategic brand consultation and creative direction for communications, executive messaging, marketing campaigns, digital channels, employer branding, and client-facing materials
- Establish AI-enabled brand governance practices, including approved prompts, review processes, and quality standards
- Evaluate emerging AI technologies to improve content production, efficiency, and brand consistency
- Oversee development, production, and maintenance of branded content and creative assets
- Lead, mentor, and develop a team of four offshore content and creative professionals
- Optimize creative workflows, resource allocation, and content management processes
- Support brand transformations, acquisitions, major corporate events, and enterprise programs
- Monitor industry trends and emerging best practices
- Report to the VP of Marketing
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Design, Business, Journalism, or a related field
- 7+ years of experience in brand management, corporate marketing, communications, creative services, or related disciplines
- 2+ years of experience leading creative or content teams, including offshore or distributed resources
- Demonstrated experience managing enterprise brand standards, content governance, and creative development
- Strong knowledge of brand strategy, content development, digital communications, and creative production workflows
- Experience developing brand guidelines, governance processes, and tools that support consistent brand execution
- Excellent communication, stakeholder management, project management, and organizational skills
- Ability to influence, collaborate, and build relationships across multiple business functions and leadership levels
- Experience supporting corporate rebranding, brand transformation, or enterprise-wide brand initiatives
- Experience working within a large enterprise or publicly traded organization
- Familiarity with generative AI technologies and their application in marketing, communications, and creative development
- Experience establishing AI governance guidelines, content quality standards, or AI-enabled creative workflows
- Experience with digital asset management systems, content management platforms, and marketing technologies
Benefits
Comp & perks- Remote work from home
- Health and welfare benefits effective from day one
- Retirement savings plans
- Employee discounts on merchandise, services, travel, and more
- Career growth opportunities
- Paid training
- Paid time off
- Award-winning work environment recognized for diversity and inclusion
- Health insurance coverage
- Voluntary dental and vision programs
- Life and disability insurance
- Paid holidays
- PTO or vacation and/or sick time
- Bonus or incentive eligibility based on business need