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Conduent

Enterprise Marketing Manager

Conduent

. Develop and execute go-to-market strategies aligned with growth priorities, strategic accounts, key industries, priority solutions, and buyer needs .

Posted 10/12/2026full-timeRemote • United StatesSeniorLead💰 $97,200 - $126,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies, integrated marketing programs, and account-based marketing initiatives. Proficient in content strategy, sales enablement, and measuring marketing performance to drive customer acquisition and pipeline growth.

Highest-signal resume keywords
Go-To-Market StrategyAccount-Based MarketingIntegrated Campaign ManagementContent StrategyMarketing Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Enterprise MarketingProduct MarketingDemand GenerationPositioningMessagingSales EnablementData-Driven Decision MakingCampaign Performance MeasurementBuyer InsightsMarket Intelligence
Soft Skills
Cross-Functional LeadershipStakeholder ManagementExcellent CommunicationProject ManagementOrganizational Skills
Industry Keywords
Marketing StrategyCustomer AcquisitionAccount ExpansionOpportunity AdvancementMulti-Channel Campaigns

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Develop and execute go-to-market strategies aligned with growth priorities, strategic accounts, key industries, priority solutions, and buyer needs
  • Translate portfolio strategy and market opportunities into integrated marketing plans connecting enterprise priorities with account-level execution
  • Lead account segmentation and targeting based on strategic fit, revenue potential, industry priorities, buyer needs, and opportunity requirements
  • Develop marketing plans, activation timelines, communication cadences, and targeted programs for priority accounts and industries
  • Support new customer acquisition, expansion within existing clients, and advancement of high-value opportunities
  • Develop buyer-centric solution positioning, value propositions, messaging frameworks, and business narratives
  • Define buyer personas and connect solution value to industries, use cases, decision criteria, and buyer journey stages
  • Translate complex solution capabilities into clear, differentiated customer value
  • Maintain consistent enterprise and solution messaging across marketing, sales, and customer touchpoints
  • Lead development, maintenance, and governance of enterprise, solution, and sales enablement content
  • Develop client-facing assets including presentations, fact sheets, sell sheets, thought leadership, client success stories, videos, demonstrations, microsites, and digital content
  • Create sales enablement resources including messaging guides, battlecards, competitive tools, objection-handling materials, buyer guidance, case studies, and value proposition frameworks
  • Partner with subject matter experts, Solution Architects, General Managers, delivery teams, and stakeholders to maintain content accuracy and relevance
  • Equip sales and account teams with tailored content and tools supporting buyer engagement and opportunity advancement
  • Plan and execute integrated, multi-channel campaigns across email, digital, paid media, webinars, direct mail, sales outreach, and events
  • Manage campaign lifecycle including strategy, segmentation, content readiness, channel planning, execution, follow-up, measurement, and optimization
  • Coordinate marketing and sales activation through roles, timelines, communication plans, and follow-up expectations
  • Align conferences and events with campaign priorities, target audiences, account plans, and post-event follow-up
  • Establish and monitor performance measures for campaigns, content, account engagement, opportunity support, and sales enablement
  • Report on marketing-sourced and marketing-influenced pipeline, conversion, opportunity progression, pipeline velocity, and ROI
  • Translate performance data into recommendations for targeting, messaging, content, channel mix, campaign design, and resource allocation
  • Serve as a key marketing partner across Sales, Client Partners, Account Managers, Solution teams, Delivery, Sales Enablement, and Corporate Marketing
  • Establish ownership, workflows, decision points, timelines, approvals, and handoffs across marketing initiatives
  • Drive accountability for deliverables, follow-up, adoption, performance measurement, and continuous improvement

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
  • 10+ years of experience in enterprise marketing, product marketing, solution marketing, field marketing, demand generation, account-based marketing, or a related discipline
  • Proven experience developing and executing go-to-market strategies and integrated marketing programs
  • Strong experience in positioning, messaging, content strategy, demand generation, account-based marketing, and sales enablement
  • Experience partnering with sales and business leaders to support pipeline growth, customer acquisition, account expansion, and opportunity advancement
  • Demonstrated ability to develop and execute integrated, multi-channel marketing campaigns
  • Strong analytical skills with the ability to translate marketing performance data into actionable business recommendations
  • Experience measuring marketing-sourced and marketing-influenced pipeline, campaign performance, conversion, and return on investment
  • Strong cross-functional leadership and stakeholder management skills
  • Excellent communication, presentation, project management, and organizational skills
  • Ability to manage multiple priorities and initiatives in a fast-paced, complex enterprise environment
  • Go-to-market strategy and execution
  • Account-based marketing
  • Buyer insights and market intelligence
  • Positioning, messaging, and storytelling
  • Demand generation and integrated campaign management
  • Content strategy and sales enablement
  • Marketing performance measurement and optimization
  • Cross-functional leadership and influence
  • Data-driven decision making
  • Executive communication
  • Project and stakeholder management
  • Continuous improvement

Benefits

Comp & perks
  • Remote work from home
  • Health and welfare benefits, effective from day one
  • Health insurance coverage
  • Voluntary dental and vision programs
  • Life and disability insurance
  • Retirement savings plan
  • Employee discounts on merchandise, services, travel, and more
  • Career growth opportunities
  • Paid training
  • Paid holidays
  • Paid time off (PTO) or vacation and/or sick time
  • Great work environment
  • Diversity and inclusion culture
  • Bonus or incentive eligibility based on business need