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Director of Marketing Excellence – Commercial Performance
CONMED Corporation. Translate portfolio strategy into actionable commercial plans supporting revenue, share, adoption, and profitability objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in commercial strategy execution, pricing governance, and cross-functional leadership to drive revenue growth and profitability. Proficient in data analysis and financial acumen to support strategic decision-making and enhance market competitiveness.
Highest-signal resume keywords
Commercial Strategy ExecutionPricing GovernanceCross-Functional LeadershipData AnalysisFinancial Acumen
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Commercial StrategyPricing StrategyBusiness AnalyticsMarket AnalysisSales OperationsContract ManagementKPI DevelopmentForecastingPerformance AnalysisCommercialization Frameworks
Soft Skills
Executive CommunicationPresentation SkillsInfluencing Without AuthorityTeam LeadershipAccountability
Tools & Technologies
Business Analysis ToolsCommercial DashboardsPerformance Reporting
Certifications & Qualifications
Bachelor's DegreeMBA or Advanced Business Degree
Industry Keywords
HealthcareMedical DeviceLife SciencesCommercial ExcellenceGrowth Initiatives
About the role
Key responsibilities & impact- Translate portfolio strategy into actionable commercial plans supporting revenue, share, adoption, and profitability objectives
- Develop and maintain account segmentation and prioritization frameworks
- Partner with Sales Leadership to identify growth opportunities, competitive conversion initiatives, and strategic account priorities
- Drive execution plans connecting strategy, marketing, sales activation, and field adoption
- Lead annual and quarterly commercial planning processes
- Own commercial pricing strategy and pricing governance across product portfolios
- Develop pricing recommendations supporting growth, value realization, and margin expansion
- Establish pricing guardrails, approval structures, and discount disciplines with HCS, Finance, and Sales Leadership
- Lead pricing performance reviews and identify opportunities to improve ASP, mix, and profitability
- Support strategic deal reviews requiring exception pricing or commercial investment
- Monitor pricing trends, market dynamics, and competitive pricing strategies
- Develop commercialization frameworks to improve field adoption and customer engagement
- Align promotional investments with strategic growth priorities
- Build field-facing business analysis tools, messaging, and account plans
- Lead activation strategies for key launches, growth programs, and portfolio initiatives
- Establish commercial dashboards and KPI frameworks
- Deliver actionable insights for business decisions and resource allocation
- Analyze customer, market, portfolio, and sales performance data
- Create executive-level reporting with performance trends, recommendations, and required actions
- Support forecasting, annual planning, and business reviews
- Liaise across Marketing, Sales, HCS, Commercial Operations, Finance, and Business Unit leadership
- Influence decisions without direct authority across multiple stakeholders
- Lead cross-functional teams and drive accountability against commercial priorities
- Promote data-driven decision-making and commercial excellence
Requirements
What you’ll need- Bachelor's degree in Business, Marketing, Finance, Economics, or related field
- 10+ years of experience in commercial strategy, marketing, sales operations, pricing, commercial excellence, business analytics, or related functions
- Demonstrated success in translating strategy into commercial execution
- Strong analytical and financial acumen
- Experience working with pricing strategy, contract management, or commercial decision-making
- Proven ability to lead complex cross-functional initiatives
- Strong executive communication and presentation skills
- Preferred: MBA or advanced business degree
- Preferred: Medical device, healthcare, or life sciences experience
- Preferred: Experience partnering closely with field sales organizations
- Preferred: Experience in pricing governance, commercial analytics, or sales effectiveness programs
- Preferred: Experience leading commercial transformation or growth initiatives
Benefits
Comp & perks- Competitive compensation
- Excellent healthcare including medical, dental, vision and prescription coverage
- Short & long term disability plus life insurance -- cost paid fully by CONMED
- Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
- Employee Stock Purchase Plan -- allows stock purchases at discounted price
- Tuition assistance for undergraduate and graduate level courses
- Employee Referral Program incentives