FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
C
Product Manager – Loyalty and Value Proposition
connectFirst Credit Union. Own and execute the Profit Share program .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and loyalty marketing, with a strong focus on customer lifecycle strategies and data-driven decision-making. Proven ability to lead cross-functional initiatives that enhance program performance and align with strategic business objectives.
Highest-signal resume keywords
Product ManagementLoyalty MarketingCustomer Lifecycle MarketingAnalytical ToolsStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Lifecycle MarketingData-Driven Decision-MakingPerformance Gap AnalysisCampaign Portfolio ManagementStrategic RecommendationsMarket EvaluationProgram EnhancementFinancial Impact AnalysisProject ManagementNegotiation Skills
Soft Skills
Relationship ManagementCommunication SkillsCreativityOrganizational SkillsInfluencing Skills
Tools & Technologies
Analytical ToolsPresentation MediumsMarketing Campaign Tools
Industry Keywords
Loyalty StrategyRetail Banking ProductsCredit UnionsPartnership ManagementFinancial Institutions
About the role
Key responsibilities & impact- Own and execute the Profit Share program
- Ensure accuracy and completeness of Common Share Dividends, Investment Share Dividends, and Patronage payouts
- Make strategic recommendations for the evolution of the holistic loyalty strategy
- Ensure loyalty strategy alignment with the Value Proposition and target member segments
- Coordinate member- and employee-facing campaigns supporting Profit Share and deposit-gathering programs
- Collaborate with Marketing, Communications, Sales Effectiveness, Operations, and delivery teams
- Recommend enhancements to existing Profit Share and deposit-gathering programs
- Use available data to monitor, evaluate, and improve program results
- Implement, refine, and measure the use of the value proposition and target member segments in member lifecycle strategies
- Employ modern banking product planning, customer journeys, and product development processes
- Monitor and evaluate markets, trends, and competitive dynamics
- Identify and assess opportunities or enhancements to existing programs
Requirements
What you’ll need- 5+ years of experience in product management, loyalty marketing, CRM or partnership management
- Bachelor’s degree in Marketing, Finance, Business, Economics, or a related field
- Strong understanding and experience in customer lifecycle marketing and retention strategies
- Demonstrated ability to identify performance gaps and build cross-functional initiatives that drive measurable growth
- Strong working knowledge of modern analytical tools, methodologies and presentation mediums
- Excellent negotiation, relationship management, and communication skills
- Ability to balance creativity with data-driven decision-making
- Experience leading campaign portfolios or complex, multi-channel initiatives
- Thorough knowledge of competitor credit unions/financial institutions, retail banking products, loyalty, and sponsorship/partnerships landscape in Canada
- Strong strategic and analytical skills
- Exceptional communication and stakeholder management skills
- Ability to interpret performance trends, competitor activity, and financial impacts
- Strong organizational and project management capabilities
- Ability to manage multiple initiatives simultaneously
- Ability to influence across departments and align stakeholders around shared growth objectives
- Proven ability to navigate ambiguity and complexity using sound judgment, data, and cross-functional input
- Selected candidate must successfully pass a criminal background check, reference check and credit check
- Occasional travel may be required
Benefits
Comp & perks- Competitive compensation including performance-based incentive pay and profit share
- Health and wellness benefits
- Vacation program
- Retirement savings program
- Training & Development Opportunities
- Career Advancement Potential
- Flexible work options
- Meaningful work towards individual and corporate goals
- Employee volunteer program and opportunities to give back
- Credit union membership benefits, including profit sharing, voting for the board of directors, and access to financial services
- Accommodations available during every stage of the hiring process upon request