Product Manager – Personal Deposits

connectFirst Credit Union

. Implement product design, development, and product marketing strategy for personal deposit banking products .

Posted 10/23/2026full-timeRemote • CanadaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management and development for personal deposit banking products, with a strong focus on customer segmentation, profitability analysis, and vendor relationship management. Proven ability to lead product strategy, optimize pricing, and enhance member experiences across various channels.

Highest-signal resume keywords

Product ManagementCustomer SegmentationSales And Profitability AnalysisVendor Relationship ManagementP&L Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product DevelopmentMarket AnalysisOperational PlanningKPI PlanningProduct Roadmap DevelopmentPricing OptimizationRisk ManagementCompliance StandardsFinancial Services ExperienceAnalytics

Soft Skills

Excellent Communication SkillsCritical ThinkingProblem-SolvingOrganizational SkillsMultitaskingCustomer-Focused MindsetAttention To DetailAdaptabilityRelationship BuildingPresentation Skills

Tools & Technologies

Job-Related SystemsFinancial Software

Industry Keywords

Personal Deposit BankingService Fee CommitteeMember ExperienceProduct Lifecycle ManagementMarket ConditionsProduct Management TrendsThird-Party Vendor RelationshipsMember AdoptionShare Of WalletGovernance

About the role

Key responsibilities & impact

Implement product design, development, and product marketing strategy for personal deposit banking products
Support the Service Fee Committee
Provide input into innovative product and service strategy and translate it into operational plans
Develop, implement, and maintain a deposit product roadmap
Build internal and external buy-in for the product vision
Manage the assigned product portfolio through all product lifecycle stages
Optimize product pricing and profitability and recommend improvements to competitiveness
Keep internal stakeholders informed of product shelf and changes
Lead development of member experiences across digital, direct/assisted, sales, and operations channels
Monitor member channel usage, branch and department transactions, and member share of wallet
Support leadership reporting on ongoing business performance and identify gaps
Own the P&L, revenue, and cost drivers for retail deposit products
Provide content for the Service Fee Committee
Support annual KPI planning for product volume, revenue growth, member adoption, and satisfaction
Lead member propositions to acquire members, deepen relationships, and increase share of wallet
Establish and manage third-party vendor relationships and products
Monitor market conditions, product management trends, distribution, and segmentation
Assess Servus offerings against competitors and adjust the product roadmap
Ensure governance, compliance, and risk standards are upheld
Provide branch or department support for special projects or staffing shortages when requested

Requirements

What you’ll need

7 years’ experience in financial services, product management and development, or analytics
Demonstrated ability in product management and development, customer segmentation, sales and profitability analysis, and vendor relationship management
Bachelor’s degree in a related field
An equivalent combination of education and experience may also be considered
Proficient computer skills and ability to learn job-related systems and programs
Excellent written and verbal communication skills
Strong critical thinking, problem-solving, analytical, organizational, and multitasking skills
Customer-focused mindset and commitment to exceptional service
High attention to detail
Ability to focus on goals and metrics and measure product success
Ability to build and maintain relationships with internal and external stakeholders
Adaptability and flexibility in a dynamic and ambiguous environment
Strong presentation and public speaking skills
Selected candidate must successfully pass a criminal background check, reference check, and credit check
Open to all employees across the province

Benefits

Comp & perks

Competitive compensation including performance-based incentive pay and profit share
Health and wellness benefits
Vacation programs
Retirement savings programs
Training & Development Opportunities
Career Advancement Potential
Flexible work options
Meaningful work towards individual and corporate goals
Employee volunteer program and opportunities to give back
Credit union membership benefits, including profit sharing, voting for the board of directors, and access to financial services
Accommodations available during every stage of the hiring process upon request