Channel Marketing Manager – DACH

ConnectWise

. Own the EMEA channel marketing plan, aligning investment and execution with regional revenue priorities, pipeline gaps and priority partner segments .

Posted 11/2/2026full-timeRemote • AustriaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B channel marketing with a focus on partner engagement and demand generation, leveraging strong analytical skills to optimize marketing investments and drive measurable revenue growth across EMEA markets.

Highest-signal resume keywords

B2B Channel Marketing ExperienceThrough-Partner Demand ProgramsMDF And Co-Op ProgramsStakeholder ManagementFluency In German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue PrioritizationCampaign ExecutionPerformance MeasurementBudget AllocationMarket Insights Analysis

Soft Skills

Excellent CommunicationAnalytical JudgmentCross-Functional LeadershipStakeholder EngagementAdaptability

Industry Keywords

SaaSCybersecurityIT ChannelPartner ActivationEMEA Markets

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the EMEA channel marketing plan, aligning investment and execution with regional revenue priorities, pipeline gaps and priority partner segments
Partner with EMEA Channel Sales and distributors to identify partners, accounts, markets and solutions with the greatest growth potential
Build and execute integrated through-partner demand programs spanning digital campaigns, content, events, enablement and seller activation
Drive to-partner programs that increase partner awareness, engagement, readiness and adoption of priority ConnectWise solutions
Translate global Channel and Partner Program frameworks into relevant regional activation plans
Manage the regional MDF and co-op portfolio, including planning, business cases, budget allocation, compliance, forecasting and performance measurement
Create repeatable partner campaigns and resources for distributors and partners to take ConnectWise solutions to market
Coordinate with Channel Sales, Demand Generation, Field Marketing, Product Marketing, Digital, Operations and Finance
Establish goals and reporting for partner activation, partner-sourced and partner-influenced pipeline, bookings, solution adoption and ROI
Use performance data, partner feedback and market insights to optimize investment and scale effective programs
Maintain communications and operating rhythms with regional Sales leaders, distributors, partners and global Channel Marketing

Requirements

What you’ll need

6+ years of B2B channel or partner marketing experience, ideally within SaaS, cybersecurity or the IT channel
Experience building and executing through-partner demand programs that produced measurable pipeline and revenue
Strong knowledge of MDF and co-op programs, including planning, governance, compliance, forecasting and ROI measurement
Experience working with distributors, resellers or managed service providers across multiple EMEA markets
Ability to translate revenue priorities into focused partner segments, campaigns, investment decisions and execution plans
Strong commercial and analytical judgment, with experience measuring partner activation, pipeline, bookings and program effectiveness
Demonstrated ability to lead complex cross-functional initiatives without direct authority
Excellent communication and stakeholder-management skills, including experience partnering with regional Sales leaders and global teams
Ability to manage multiple markets, budgets, partners and programs in a fast-moving environment
Bachelor’s degree in related field or equivalent business experience
Fluence in German is essential for this role
Onsite/Hybrid/Remote depending on location

Benefits

Comp & perks

40-50% travel may be required
Equal employment opportunities and a workplace free from discrimination and harassment
Reasonable accommodations during the application and hiring process and employment
Other employment benefits and privileges as applicable