Sales Specialist – Sponsorships

ConnectWise

. Drive sponsorship revenue by identifying, developing, and closing new and existing partnership opportunities across events and programs .

Posted 10/23/2026full-timeRemote • Florida • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving sponsorship revenue through effective prospecting, relationship building, and managing the full sales cycle. Proficient in collaborating with cross-functional teams to ensure successful execution of sponsorship commitments and maximizing partner ROI.

Highest-signal resume keywords

Sponsorship Sales Cycle ManagementProspecting And Relationship BuildingCRM And Sales Pipeline ToolsStrong Written And Verbal CommunicationEvent And B2B Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sponsorship Revenue GenerationProposal DevelopmentNegotiation SkillsLead GenerationSales Target Achievement

Soft Skills

Highly OrganizedCollaborationDiscovery Call ConductingPresentation Skills

Tools & Technologies

CRM Software

Industry Keywords

SponsorshipsPartnershipsBusiness DevelopmentEventsB2B

About the role

Key responsibilities & impact

Drive sponsorship revenue by identifying, developing, and closing new and existing partnership opportunities across events and programs
Prospect and develop new sponsorship opportunities through outbound outreach, referrals, networking, and industry research
Manage the full sponsorship sales cycle from initial outreach and discovery through proposal, negotiation, contracting, and close
Build relationships with existing sponsors to drive renewals, upsells, and expanded participation
Conduct discovery conversations to understand sponsor goals around lead generation, brand awareness, thought leadership, customer engagement, and business development
Recommend sponsorship packages, exhibit opportunities, speaking engagements, workshops, hospitality experiences, and event add-ons based on sponsor objectives
Maintain an accurate sponsorship pipeline, opportunities, activities, and forecasts within the company’s CRM
Partner with event, marketing, operations, and customer-facing teams to ensure sponsor commitments are properly communicated and executed
Clearly communicate sponsorship benefits, deadlines, deliverables, registration requirements, and event policies
Track progress against individual and team revenue and pipeline goals
Research new industries and organizations that could expand the sponsorship ecosystem beyond traditional partners
Support sponsor retention by helping partners understand how to maximize their event participation and ROI
Grow net-new sponsorship revenue and pipeline, meet or exceed sales targets, increase renewals and expansion opportunities, and maintain strong sponsor relationships

Requirements

What you’ll need

2+ years of experience in sales, sponsorships, partnerships, events, business development, or a related client-facing role
Demonstrated ability to prospect, build relationships, and move opportunities through a sales pipeline
Strong written and verbal communication skills
Comfortable conducting discovery calls, presenting solutions, negotiating, and asking for the business
Highly organized with the ability to manage multiple sponsors, opportunities, deadlines, and events simultaneously
Experience working with CRM and sales pipeline tools
Ability to collaborate across sales, marketing, event operations, and leadership teams
Event, technology, channel, SaaS, or B2B industry experience is a plus
EST or CST preferred