Senior Product Marketing Manager

ConnectWise

. Conceive, develop, and maintain integrated go-to-market strategies to drive demand and execute campaigns in assigned markets .

Posted 10/26/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, analyzing market trends, and managing cross-functional projects. Proficient in communicating product value propositions and leveraging data-driven insights to enhance product positioning and drive demand.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentMarket Research and AnalysisProject ManagementProduct Marketing CertificationTechnology Solution Provider Market Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Strategy Performance AnalysisCampaign Target CreationProduct DifferentiationCustomer Lifecycle MessagingCompetitive Landscape AnalysisROI DefinitionSales Enablement ReadinessData-Driven Decision MakingProduct PositioningMarket Requirements Management

Soft Skills

Excellent Communication SkillsProblem Structuring and ResolutionRelationship BuildingCross-Functional CollaborationDetail Oriented

Certifications & Qualifications

Product Marketing CertificationMBA or Related Master's Degree

Industry Keywords

Technology Solution Provider MarketMarket TrendsCompetitive AnalysisProduct Expansion StrategiesGo-To-Market Processes

About the role

Key responsibilities & impact

Conceive, develop, and maintain integrated go-to-market strategies to drive demand and execute campaigns in assigned markets
Support cross-functional teams toward successful go-to-market outcomes
Research, analyze, and document findings
Design, deliver, and execute marketing and communication strategies
Manage multiple projects while remaining detail oriented and data driven
Analyze marketing strategy performance and recommend improvements
Create campaign targets and analyze outcomes against strategic objectives and organizational goals
Develop and execute growth strategies for underperforming products
Model new product plans and routes to market, including resources and payback periods
Drive end-to-end planning processes and priority setting
Partner with executive leadership to align stakeholders, mitigate risks, identify trends, and deliver value
Develop and manage positioning and messaging for product expansion strategies in new markets
Identify customer needs, oversee market research, and monitor market trends and competitive landscapes
Communicate product value propositions and develop sales-process tools
Identify opportunities to out-position competitors through product differentiation
Monitor and improve pre- and post-go-to-market internal processes
Manage market-person mapping and marketing intelligence
Assist marketing programs that drive product demand
Collaborate cross-functionally to determine product positioning and timing
Build relationships to create new products and enhance existing product lines
Own market requirements, total addressable market sizing, and competitive landscape analysis
Gather partner input, communicate product strategies, and present data to relevant teams
Liaise with market and technical participants at user groups, partner events, tradeshows, and roadshows
Translate technical capabilities into benefits and value propositions for technical and non-technical audiences
Develop training materials and educational content
Contribute to thought-leadership blogs and whitepapers

Requirements

What you’ll need

Bachelor’s degree in related field or equivalent business experience
6+ years of relevant experience
Experience analyzing competitors’ strategy and competitors’ product portfolios down to feature-level expertise
Ability to manage large projects and processes independently with limited supervision
Recognized subject matter expert in the applicable work area
In-depth understanding of the Technology Solution Provider Market and its submarkets
Ability to present unified product demonstrations to customers and prospects
Excellent verbal and written communication and presentation skills across business and technology contexts
Excellent problem structuring, identification, and resolution skills
Ability to define use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions, ROI, and sales enablement readiness
Strong business awareness and acumen
Preferred: MBA or related master’s degree
Preferred: Product Marketing certification(s)

Benefits

Comp & perks

20-40% travel may be required (regional and international)
Onsite/Hybrid/Remote depending on location