Social Media Manager

ConnectWise

. Develop and execute a comprehensive B2B social media strategy across core corporate social channels .

Posted 9/17/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B social media strategies, leveraging tools like Sprinklr and AI technologies to optimize content and engagement. Proven ability to create compelling messaging for technical audiences and lead community initiatives while analyzing performance metrics.

Highest-signal resume keywords

B2B Social Media StrategySprinklr ExpertiseAI Tool IntegrationB2B CopywritingSocial Media Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B Social Media ManagementContent CurationSocial ListeningEvent ActivationPerformance AnalysisCopywritingCommunity EngagementSocial Selling TrainingData InterpretationContent Optimization

Soft Skills

Proactive MindsetCollaborationCoachingIndependent WorkAnalytical Thinking

Tools & Technologies

SprinklrChatGPTClaudeSocial Media PlatformsAnalytics Modules

Certifications & Qualifications

Bachelor’s Degree in CommunicationsBachelor’s Degree in MarketingBachelor’s Degree in Public Relations

Industry Keywords

B2B TechnologySaaSIT ProfessionalsMSP OwnersTechnical Audiences

About the role

Key responsibilities & impact

Develop and execute a comprehensive B2B social media strategy across core corporate social channels
Own day-to-day platform governance, publishing, listening, and reporting using Sprinklr
Implement and refine AI-driven workflows including automated tagging, LLM copywriting, smart scheduling, and social listening summarization
Plan and execute experiential social marketing strategies for major events
Create, curate, and optimize short-form content for IT professionals, MSP owners, and tech leaders
Monitor and nurture the online community and respond to mentions and inquiries
Develop social content supporting executive thought leadership, media engagements, and company narratives
Lead employee advocacy initiatives
Partner with Corporate Communications and executive stakeholders on executive social presence and content amplification
Track channel performance, competitive sentiment, and share of voice; provide actionable insights and reporting
Evaluate emerging social trends, algorithm updates, and platform changes to optimize performance
Design and deliver social selling and social advocacy training for sales teams and subject-matter experts

Requirements

What you’ll need

Deep experience across LinkedIn, Twitter/X, YouTube, Facebook, and Instagram; Reddit is a plus
Hands-on expertise using Sprinklr Publishing, Listening, and Analytics modules in an enterprise B2B environment
Experience integrating AI tools such as ChatGPT/Claude and Sprinklr Copilot into daily social media operations
Strong understanding of B2B technology concepts and ability to translate complex IT capabilities into clear social messaging
Event and community-based social activation experience
Excellent B2B copywriting, editing, and content curation skills, especially for LinkedIn
Strong analytical capabilities to interpret engagement metrics, social listening data, and ROI
Ability to work independently in a remote environment while collaborating across cross-functional teams
Ability to train, coach, and enable non-marketing teams on social selling best practices
Proactive self-starter mindset with experience identifying performance gaps, testing content formats, and presenting data-backed ideas
Bachelor’s degree in Communications, Marketing, Public Relations, or related field, or equivalent practical experience
6+ years of dedicated social media management experience in B2B technology or SaaS
Experience engaging technical audiences such as IT directors, systems administrators, MSPs, or enterprise tech leaders

Benefits

Comp & perks

10-15% travel may be required (primarily for major company events, industry conferences, and field activations)
Equal employment opportunities and a workplace free from discrimination and harassment
Reasonable accommodations for qualified individuals with disabilities
Other benefits and privileges of employment