Senior Marketing Manager

Connexity, Inc.

. Build and execute a scalable, multi-channel B2B lead and demand generation engine.

Posted 11/7/2026full-timeNew York City • New York • United StatesSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B lead generation and demand generation strategies, with a strong focus on campaign execution, measurement, and optimization. Proficient in managing marketing budgets and developing persuasive content for sales enablement and client engagement.

Highest-signal resume keywords

B2B Marketing ExperienceLead Generation StrategyCampaign ManagementCRM and Marketing AutomationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCampaign ExecutionAudience TargetingPerformance MarketingGo-To-Market StrategyEvent MarketingSales EnablementFunnel ReportingAttribution AnalysisContent Development

Soft Skills

Cross-Functional CollaborationMentoringDecision-MakingAdaptabilityInfluencing Stakeholders

Tools & Technologies

HubSpotSalesforceMarketing Automation Platforms

Industry Keywords

Ad TechAffiliate MarketingCreator EconomyPerformance-Based MarketingCreator Commerce

About the role

Key responsibilities & impact

Build and execute a scalable, multi-channel B2B lead and demand generation engine.
Develop campaign strategies based on target audiences, business priorities, channel performance, and revenue goals.
Plan and execute campaigns across email, LinkedIn, paid media, content, webinars, and other acquisition channels.
Own lead generation from audience targeting and messaging through capture, nurturing, qualification, and handoff to Commercial teams.
Develop prospecting content, including email sequences, LinkedIn outreach, and campaign messaging.
Experiment with channels, targeting strategies, and campaign approaches to expand reach, improve lead quality, and reduce acquisition costs.
Partner with Commercial teams to align marketing programs with sales priorities, target accounts, and pipeline goals.
Measure lead volume and quality, conversion rates, cost per lead, pipeline contribution, and revenue impact.
Develop and execute go-to-market marketing strategies for ShopYourLikes and Howl.
Create targeted programs to attract creators and strengthen the company’s creator commerce position.
Lead strategy and execution for the flagship client event.
Manage conferences, trade shows, event objectives, budgets, timelines, vendors, and cross-functional coordination.
Develop sales collateral, presentations, campaign materials, and client-facing messaging.
Monitor funnel performance, attribution, lead quality, and pipeline contribution.
Manage program budgets and improve CRM processes, marketing automation, campaign tracking, reporting, and attribution.
Establish repeatable processes for campaign execution, measurement, and scalability.
Mentor junior team members and collaborate with senior stakeholders and cross-functional teams.
Lead initiatives from strategy through execution and measurement with autonomy.

Requirements

What you’ll need

5+ years of B2B marketing experience, ideally in ad tech, affiliate marketing, performance marketing, commerce, or the creator economy.
A demonstrated track record of building and executing multi-channel lead generation and demand generation programs tied to pipeline and revenue.
Experience owning campaigns end to end, including audience targeting, channel strategy, messaging, execution, measurement, and optimization.
Strong understanding of the B2B marketing funnel, including lead capture, nurturing, qualification, conversion, and sales handoff.
Experience managing marketing budgets and evaluating campaign performance using data and measurable business outcomes.
Hands-on events marketing experience, including producing events and generating value from third-party conferences and trade shows.
Experience developing go-to-market campaigns, sales enablement materials, and persuasive prospecting and client-facing content.
Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce.
Strong analytical skills, including the ability to build funnel reports, interpret attribution, and translate results into actionable decisions.
Experience working cross-functionally, influencing senior stakeholders, and mentoring junior team members.
Ability to manage competing priorities, make sound decisions, and adapt quickly in a changing environment.
Nice to have: Experience marketing to publishers, shopping platforms, creators, affiliate partners, or brand-side social and influencer marketing teams.
Nice to have: Familiarity with creator categories beyond beauty and luxury.
Nice to have: Experience in ad tech, affiliate commerce, performance-based marketing, or creator monetization.

Benefits

Comp & perks

Flexible time off
Paid holidays
Team events
Health Care Plans (Medical, Dental & Vision)
Retirement Plan (401k Matching)
Life Insurance (Basic, Voluntary & AD&D), LTD & STD
Paid Leave Benefits (Maternity, Paternity & Medical)
Flexible work schedules
Wellness Resources
Equity
Commission
Competitive 401(k) Match
Hybrid schedule