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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on creating compelling narratives, sales enablement materials, and coordinating cross-functional launches. Strong ability to synthesize input from various teams and engage with customers to drive product positioning and messaging.
Highest-signal resume keywords
Product Marketing ExperienceSales Enablement Materials CreationProject OwnershipCustomer EngagementAI Tools Understanding
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningSales EnablementMarket AnalysisMessaging StrategyCompetitive IntelligenceLaunch CoordinationCustomer Problem IdentificationProposition DevelopmentContent OperationsB2B SaaS Experience
Soft Skills
Project ManagementCollaborationCommunicationCritical ThinkingCustomer Focus
Industry Keywords
AI-Enabled ToolsLocalisationAgency WorkflowsCustomer SuccessSales Calls
About the role
Key responsibilities & impact- Own the core product narrative and website messaging, including propositions, use cases, and proof points
- Explain how software, AI tools, and managed services work together as a cohesive solution
- Ensure consistent messaging across the website, pitch decks, and demos
- Package capabilities around ideal customer profiles, customer problems, and commercial value
- Plan and coordinate launches across Product, Sales, Marketing, and Customer Success
- Create sales enablement materials including one-pagers, pitch decks, demo narratives, battle cards, and objection-handling guides
- Join sales calls, discovery sessions, and Customer Success check-ins to identify objections, use cases, and buying triggers
- Gather competitive intelligence and market trends to inform product, pricing, and messaging decisions
- Challenge internal assumptions that do not match market reality
- Establish a release process distinguishing early experiments from market-ready features and approved external claims
- Report to the Content Lead and collaborate with the VP GTM, Product, Sales, Customer Success, and specialists in copy, design, and SEO
Requirements
What you’ll need- 4–5 years of marketing experience, including at least 2–3 years directly in product marketing
- Proven track record creating or repositioning propositions, launches, and sales enablement materials, with demonstrable outcomes
- Strong project ownership and ability to synthesize fragmented input and align Product, Sales, and Customer Success without formal authority
- Genuine interest in AI and content operations, with ability to explain capabilities and limitations plainly
- Customer-focused and comfortable joining live sales calls and constructively challenging unsupported claims
- Native or bilingual-level English
- Live in or near Amsterdam
- Ability to work from the Houthavens office 3 days a week
- Experience in B2B SaaS, AI-enabled tools, localisation, or agency workflows is a bonus
- Fluency in Dutch, German, French, or a Nordic language is nice to have, not essential
Benefits
Comp & perks- 25 days of annual leave
- Pension contribution
- Laptop of choice (Mac or HP)
- A monthly Alleo budget
- A learning budget
- Lunch at the office
- Hybrid work environment with 3 days in office and 2 days home, plus remote flexibility
- Office bar
- Regular drinks, boat days, and other team activities