Marketing Manager – Growth, Brand, B2B Accounting SaaS

Contmatic Phoenix

. Lead the Marketing strategy and planning, aligning priorities, investments, and initiatives with the company’s growth objectives.

Posted 11/10/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading Marketing strategies and teams, focusing on demand generation, customer acquisition, and brand positioning. Proficient in analyzing marketing metrics and applying artificial intelligence to enhance operational efficiency and drive growth.

Highest-signal resume keywords

Demand GenerationCustomer AcquisitionBrand PositioningMarketing Metrics AnalysisArtificial Intelligence Application

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyDemand GenerationCustomer AcquisitionBrand DevelopmentMarketing MetricsBudget ManagementROI AnalysisData AnalysisTeam LeadershipOperational Efficiency

Soft Skills

Analytical SkillsAutonomyCross-Functional CollaborationCommunicationLeadership

Tools & Technologies

CRM SystemsMarketing Automation PlatformsCampaign Management ToolsAnalytics ToolsArtificial Intelligence

Industry Keywords

B2B SaaSRecurring RevenueCustomer SuccessCommercial PipelineMarketing Funnel

About the role

Key responsibilities & impact

Lead the Marketing strategy and planning, aligning priorities, investments, and initiatives with the company’s growth objectives.
Develop and optimize demand generation and customer acquisition strategies, focusing on qualified opportunities, conversion, channel efficiency, and commercial pipeline growth through continuous testing and experimentation.
Lead the brand positioning and strengthening strategy, driving rebranding initiatives and ensuring consistency in communications and alignment with business objectives.
Manage performance and revenue metrics, such as MRR, CAC, LTV, payback period, pipeline, and conversion, analyzing channel efficiency, identifying opportunities, and guiding investment and growth decisions.
Develop customer marketing initiatives in partnership with Product and Customer Success, contributing to engagement, retention, and expansion of the customer base.
Work cross-functionally with Sales, Customer Experience, Events, Product, and Business Intelligence.
Build, lead, and develop the Marketing team by defining priorities, responsibilities, and KPIs, while evaluating the optimal mix of in-house staff, external partners, and artificial intelligence.
Manage the budget, acquisition channels, campaigns, agencies, and partners, ensuring operational efficiency, delivery quality, and return on investment.
Apply artificial intelligence, agents, and automation to Marketing processes, focusing on measurable gains in productivity, operational efficiency, quality, and scalability.
Support product marketing, go-to-market, and launch strategies by connecting product value with the needs of different customer segments.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Economics, or a related field.
Strong experience leading Marketing teams in technology companies, preferably B2B SaaS, with a proven track record of delivering growth, pipeline, or revenue results.
Experience in demand generation, customer acquisition, and management of the Marketing and Sales funnel.
Experience developing branding, positioning, and brand-building strategies.
Experience leading and developing teams, with the ability to structure operations, set priorities, and track results.
Strong command of Marketing and recurring-revenue metrics, such as MRR, CAC, LTV, payback period, pipeline, and conversion.
Experience managing budgets, acquisition channels, campaigns, and ROI analysis.
Practical application of artificial intelligence and automation in Marketing activities and processes.
Strong analytical skills and autonomy to interpret data, identify opportunities, and guide decision-making.
Experience with CRM systems, Marketing automation platforms, and managing agencies and external partners.

Benefits

Comp & perks

Medical insurance
Dental insurance
Pharmacy benefits
Profit-sharing program
Life insurance
Day off
Payroll-deducted loan
TotalPass fitness benefit
Childcare assistance
Meal allowance
Empresa Cidadã program
Discounts at educational institutions
Pet health insurance
Company-provided equipment
Home office allowance
Sesc partnership