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Marketing Manager
Control Risks. Build awareness of Control Risks expertise and drive growth for its services with key buyers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B professional services marketing with a strong focus on multi-channel campaign development and execution. Capable of crafting compelling content and messaging while leveraging marketing technology and CRM systems to drive business growth and engagement.
Highest-signal resume keywords
B2B Professional Services Marketing ExperienceMulti-Channel Campaign DevelopmentMarketing Copywriting and Content EditingMarketing Technology and CRM SystemsStrong Commercial Acumen
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Multi-Channel Campaign ExecutionDigital Marketing TechniquesTraditional Marketing TechniquesContent CreationQualitative and Quantitative Analysis
Soft Skills
Strong Organizational SkillsEffective CommunicationProblem-Solving CapabilitiesDrive and DeterminationCollaboration Across Cultures
Industry Keywords
Business DevelopmentStakeholder EngagementCredentialing ActivityIndustry AwardsGlobal Team Collaboration
About the role
Key responsibilities & impact- Build awareness of Control Risks expertise and drive growth for its services with key buyers
- Craft compelling messaging from complex topics and generate buyer-focused content ideas
- Align global programme priorities within the region
- Collaborate with the business to develop actionable content and build strategic marketing campaigns
- Work closely with the marketing team and subject matter experts to develop and execute campaigns
- Execute integrated, multi-channel campaigns targeting key audiences across the funnel to generate and nurture quality enquiries/leads and conversions
- Track, measure, analyse and refine programme activities to maximize impact
- Provide qualitative and quantitative analysis to demonstrate business development value and communicate results to stakeholders
- Create content by working with subject matter experts to capture their expertise and insights
- Contribute to credentialing activity, including industry awards, rankings, and other recognition programmes
Requirements
What you’ll need- 6+ years B2B professional services marketing experience
- Strong background in end-to-end multi-channel campaign development and execution
- Expertise in both digital and traditional marketing techniques
- Marketing copywriting and content editing skills
- Strong knowledge of marketing technology and CRM systems
- Experience working in a matrix environment
- Background working with a global team or stakeholder group, collaborating effectively cross-culturally and across time zones
- Strong commercial acumen to drive business growth and profitability
- Ability to translate client needs into value propositions and commercially successful initiatives
- Delivers on personal objectives, focuses on delivery, strives to exceed expectations
- Able to engage others to build commitment and foster accountability to achieve results
- Strong organizational skills with the ability to prioritize multiple concurrent projects and manage deadlines
- Communicates clearly with stakeholders at all levels
- Comfortable working independently on projects
- Shows drive and determination to achieve high standards
- Strong problem-solving and decision-making capabilities