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Marketing Coordinator
Conviso Application Security. Plan and execute B2B marketing campaigns focused on demand generation, ABM, and growth .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Marketing with a focus on demand generation, ABM strategies, and Product-Led Growth initiatives. Proficient in developing positioning, messaging, and content while collaborating closely with Sales and Product teams to drive business results.
Highest-signal resume keywords
B2B MarketingDemand GenerationAccount-Based Marketing (ABM)Product MarketingCampaign Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Funnel MetricsAttributionPipeline GenerationPositioning DevelopmentContent Creation
Soft Skills
CreativeAnalyticalOrganizedStrong Communication
Tools & Technologies
HubSpotLinkedIn AdsGoogle AdsCRMWebflow
Certifications & Qualifications
Digital Marketing CertificationABM CertificationHubSpot Certification
Industry Keywords
SaaSCybersecurityFinancial ServicesFintechHealthcare
About the role
Key responsibilities & impact- Plan and execute B2B marketing campaigns focused on demand generation, ABM, and growth
- Develop positioning, messaging, and content for the Conviso Platform in partnership with Product and Sales
- Manage acquisition channels, including LinkedIn Ads, Google Ads, CRM, and landing pages, while monitoring performance and conversion
- Partner with Sales to define target accounts, ABM strategies, qualification processes, and pipeline generation
- Support Product-Led Growth (PLG) initiatives by connecting Marketing, Product, and Sales throughout the customer journey
- Coordinate agencies, freelancers, partners, and other vendors involved in Marketing initiatives
- Plan and oversee events, co-marketing activities, and partner initiatives
- Analyze campaign metrics, attribution, and results, turning data into insights and new actions
- Contribute to Conviso’s internationalization strategy by adapting positioning and campaigns for different markets
- Work strategically and hands-on, actively contributing to the creation and execution of initiatives
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or a related field
- 5+ years of experience in B2B Marketing, preferably in technology, SaaS, or security, with experience in Product Marketing
- Hands-on experience with ABM, demand generation, and B2B sales cycles
- Experience with HubSpot, LinkedIn Ads, and Google Ads
- Knowledge of funnel metrics, attribution, and pipeline generation
- Experience coordinating agencies, freelancers, and partners
- Experience developing positioning, messaging, content, and campaigns
- Close collaboration with Sales and Product teams, with a focus on business results
- Knowledge of Product-Led Growth (PLG) and traction channel strategies
- Creative, analytical, organized, and hands-on, with strong written and verbal communication skills
- Fluent English and Spanish
- Preferred: Previous experience in AppSec, cybersecurity, or working with products aimed at CISOs and CTOs
- Preferred: Experience with regulated companies or markets, such as financial services, fintech, and healthcare
- Preferred: Experience with partner programs and co-marketing initiatives
- Preferred: Knowledge of Webflow and conversion testing
- Preferred: Experience using Artificial Intelligence in day-to-day Marketing activities
- Preferred: Knowledge of Winning by Design and Sales as a Science
- Preferred: Postgraduate degree, MBA, or certifications in Digital Marketing, ABM, or HubSpot
- Preferred: Experience in growth environments and SaaS product internationalization
Benefits
Comp & perks- Monthly meal allowance of R$1,000, paid through the Flash multi-benefit card, with a discount of only R$1 per month
- Monthly anywhere-office allowance of R$100
- Monthly equipment allowance of R$300
- SulAmérica health and dental insurance for you and your family, with no payroll deduction
- Flash Care plan focused on mental health and primary healthcare
- Life insurance
- Wellhub (Gympass) and TotalPass
- Access to the Unico Skill platform to support your professional growth and continuous development
- Reimbursement of 70% of training and certification costs
- Employee Referral Program: Meu Amigo Vale Ouro
- Top Performer Child Program
- Birthday day off
- Moving day off
- Time off for pet care
- Quality of life and 100% remote work—an anywhere office, that’s right