Product Marketing Manager

Cook Group

. Collaborate with senior specialty leadership to align priorities, projects, and plans within the specialty .

Posted 10/7/2026full-timeBloomington • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and brand management, with a strong focus on developing and executing marketing strategies that align with business goals and drive commercialization in the MedSurg device sector. Proficient in managing cross-functional teams and ensuring compliance with FDA and MLR standards.

Highest-signal resume keywords

Product MarketingBrand ManagementMarketing Strategy DevelopmentFDA Promotional ComplianceCross-Functional Team Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyProduct Launch ExecutionValue Proposition DevelopmentCampaign Tactics ReviewAnalytical SkillsProblem-Solving SkillsSales EnablementCustomer Persona DevelopmentMarket ResearchPMA Environment Experience

Soft Skills

Effective CommunicationCollaborationInfluencing SkillsCultural SensitivitySupportive Workplace Culture

Certifications & Qualifications

Bachelor's Degree in Marketing or Business

Industry Keywords

MedSurg DeviceProstate HealthPharma MarketingDistribution Partner ManagementMLR Review Standards

About the role

Key responsibilities & impact

Collaborate with senior specialty leadership to align priorities, projects, and plans within the specialty
Influence specialty business strategy and direction, focusing on commercialization and downstream execution for a newly launched MedSurg device supporting prostate health
Align mid-term marketing strategy and annual marketing plans with business goals, brand strategy, and brand perception improvement
Develop go-to-market strategy with product management, sales, and global functions
Serve as primary marketing contact for the third-party distribution partner, managing marketing and sales enablement and ensuring brand and compliance consistency
Develop value proposition, claims, and messaging aligned with brand guidelines for HCP audiences
Execute the product launch and expand patient/DTC marketing over time
Use customer personas and buyer journeys to develop marketing strategy and plans
Review and approve campaign tactics and marketing materials according to advertising, promotions, FDA promotional, and MLR review standards
Engage customers and subject-matter experts to understand markets and customer needs
Establish campaign and channel objectives, including customer meetings and events
Provide measurable input to marketing and specialty processes, systems, and operational plans
Independently address root causes of unique and difficult issues
Manage large, complex, strategically important marketing initiatives involving cross-functional teams
Foster a respectful and supportive workplace culture
Work effectively and professionally with colleagues across the global organization
Maintain company values, policies, and standards
Use effective oral and written communication skills

Requirements

What you’ll need

Bachelor's degree required in marketing or business
7-10 years of relevant experience in product marketing
Experience developing effective marketing strategies and plans that drive business goals
Domestic travel required (minimum 20%)
Analytical and problem-solving skills with an operations mindset
Experience working with sales and marketing teams
Experience in brand management and product marketing
Experience managing or marketing through a distribution or channel partner strongly preferred
Pharma marketing experience or medical device experience in a PMA (Premarket Approval) environment preferred
FDA promotional compliance and MLR (Medical, Legal, Regulatory) review experience preferred
Ability to travel domestically and weekends as needed up to 50%
Ability to work under general office environmental conditions

Benefits

Comp & perks

Equal employment opportunity for minorities, women, protected veterans, disabled individuals, and any other protected class
Consideration of qualified applicants with criminal histories consistent with applicable federal, state/province and local law