Head of B2B Sales

CookUnity

. Lead the next phase of B2B growth by scaling revenue and building a repeatable sales engine .

Posted 11/5/2026full-timeRemote • United StatesLead💰 $230,000 - $280,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in scaling B2B revenue through strategic sales leadership, including full sales funnel management, consultative selling, and complex account development. Proven ability to build high-performing sales teams and implement effective sales strategies across foodservice and other B2B markets.

Highest-signal resume keywords

B2B Revenue GrowthSales Funnel ManagementConsultative SellingTeam Building and CoachingFoodservice Market Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationNegotiationPipeline ManagementForecastingAccount ExpansionSales Strategy DevelopmentPerformance ManagementCompensation Plan DesignSales Playbook CreationCustomer Relationship Management

Soft Skills

CoachingAccountabilityRelationship BuildingStrategic ThinkingCommunication

Tools & Technologies

CRM SystemsSales Performance ToolsForecasting SoftwarePipeline Review Tools

Industry Keywords

Foodservice ChannelsRetail SalesInstitutional SalesDistribution ChannelsComplex B2B MarketsProcurement ProcessesCulinary OperationsFinancial JudgmentContract Economics

About the role

Key responsibilities & impact

Lead the next phase of B2B growth by scaling revenue and building a repeatable sales engine
Build and run a high-performance B2B sales organization serving primarily foodservice channels
Own the full sales funnel from target-market identification and qualified-lead generation through closing, account expansion, and repeat revenue
Drive B2B growth across foodservice, retail, institutional, and distribution channels
Build and execute a sales strategy targeting a credible path to $100 million in revenue
Prioritize channels, customer segments, and accounts based on revenue potential, profitability, sales cycle, and operational fit
Translate growth ambitions into annual plans, quarterly targets, territory coverage, and individual quotas
Own new customer acquisition, account expansion, retention, and sales results
Develop senior relationships with major customers, distributors, and foodservice operators
Navigate complex buying processes involving procurement, culinary, operations, finance, and executive stakeholders
Establish qualification, discovery, proposal, negotiation, and closing practices
Personally lead strategic pursuits and major negotiations
Partner with marketing on demand generation and pipeline development
Build repeatable prospecting programs across outbound sales, referrals, industry events, strategic partnerships, and inbound opportunities
Design, recruit, and develop the sales organization, including business development, account executives, account management, and sales operations
Set expectations, coach consistently, and build a culture of accountability and high performance
Establish compensation plans and incentives supporting profitable, sustainable growth
Implement CRM use, pipeline reviews, forecasting, and performance management
Build sales playbooks for repeatable success across people, accounts, and channels
Bring customer insight into product development, pricing, packaging, and service decisions

Requirements

What you’ll need

Demonstrated track record of scaling B2B revenue and building high-performing sales teams in a growth-stage business or business unit
Experience owning the full sales funnel, including lead generation—not solely managing existing accounts or closing inbound opportunities
Strong command of consultative selling, complex account development, negotiation, pipeline management, and forecasting
Evidence of recruiting, coaching, and retaining strong sales talent, with clear performance standards
Experience selling into foodservice, retail, institutional, distribution, or similarly complex B2B markets
Experience winning retail accounts and established relationships in relevant channels such as corporate and healthcare are a plus
Commercial and financial judgment, including pricing, margins, cost to serve, and contract economics
Ability to operate hands-on while building the people, processes, and systems required for substantially greater scale

Benefits

Comp & perks

Health Insurance coverage
401k Plan
Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
Unlimited PTO
After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
Enterprise access to ChatGPT and Claude
CookUnity credits added to your account monthly
Access to fitness subsidies
Personalized Spanish coach
Equal Opportunity Employer