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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies, leveraging data-driven insights to enhance sales enablement and improve marketing outcomes. Proficient in persona mapping and aligning cross-functional teams to optimize buyer engagement and conversion rates.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentSales Enablement Tools CreationPersona Mapping ExpertiseCRM Platform ProficiencyData-Driven Decision-Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategySales EnablementPersona MappingBuyer Journey DevelopmentKPI TrackingMessaging FrameworksCompetitive InsightsAnalytical SkillsProblem-SolvingDigital Tool Development
Soft Skills
LeadershipCommunicationCollaborationContinuous LearningOwnership
Tools & Technologies
CRM PlatformsData Visualization ToolsROI CalculatorsCompetitor Cross-References
Industry Keywords
Sales Enablement StrategiesCommercialization PackagesVoice of Customer FeedbackAudience-Centric MarketingOperational Excellence
About the role
Key responsibilities & impact- Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging, and KPIs
- Create sales enablement tools and resources for portfolio, product, and solution introductions
- Train and support sales teams with competitive insights and tools
- Conduct persona mapping and journey development to understand buyer/influencer behavior, decision-making processes, and information needs within the sales funnel/journey
- Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross-references
- Translate market and product insights into differentiated value propositions and messaging frameworks
- Orchestrate cross-functional inputs from Product, Market, Sales, and Marketing into commercialization packages
- Align buyer needs, sales motions, marketing engagements, and enablement tools to improve conversion and effectiveness
- Refine go-to-market strategies based on performance data and Voice of Customer feedback
- Track KPIs including GTM performance, sales enablement adoption and effectiveness, cross-sell and upsell rates, sales feedback, and customer feedback
Requirements
What you’ll need- Minimum five years of experience in marketing, sales enablement, or a related field
- Proven leadership and communication skills with success in aligning cross-functional teams to execute go-to-market strategies
- Advanced proficiency with CRM platforms and data visualization tools
- Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing
- A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence
- Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes
- Legally authorized to work in the United States
- Must not require work authorization sponsorship now or in the future
- Preferred: Bachelor’s degree in business administration, marketing, communications, or a related field
- Preferred: Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies
- Preferred: Experience developing go-to-market strategies, messaging frameworks, and sales tools
- Preferred: Deep understanding of the buyer’s decision-making process and lifecycle management
- Preferred: Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools
Benefits
Comp & perks- Medical insurance plans
- Dental and vision coverage
- 401(k)
- Flexible time off plans
- Paid parental leave
- Vacation leave
- Holiday leave
- End-to-end employee development from onboarding through senior leadership
- Employee resource groups
- Hybrid work arrangement