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Senior Manager, Digital & Omnichannel Marketing – Customer Experience
Corcept Therapeutics. Support strategy, development, and tactical execution focused on experience content and marketing automation for Corcept’s endocrinology products .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing automation and digital promotions, with a strong focus on strategy development, execution, and compliance within the pharmaceutical industry. Proficient in analyzing data insights to inform marketing strategies and manage cross-functional initiatives effectively.
Highest-signal resume keywords
Marketing Automation ExpertiseDigital Promotions ManagementRegulatory Compliance KnowledgeAnalytical SkillsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingMarketing AutomationEmail DeliveryWebsite AssemblyAI/Machine Learning InitiativesKPI DevelopmentData Insights AnalysisBudget ManagementCustomer Relationship ManagementContent Management Systems
Soft Skills
Verbal CommunicationWritten CommunicationInterpersonal Skills
Tools & Technologies
Marketing Automation PlatformsDigital ChannelsOmnichannel Marketing Tools
Industry Keywords
Pharmaceutical IndustryBiotechnologyRegulatory RequirementsPromotional Review CommitteeData GovernanceCCPACPRAGDPR
Tech Stack
Tools & technologiesAssembly
About the role
Key responsibilities & impact- Support strategy, development, and tactical execution focused on experience content and marketing automation for Corcept’s endocrinology products
- Provide subject matter expertise on integrating marketing automation technologies and capabilities
- Maintain understanding of marketing automation platforms and their integration with digital channels
- Develop and oversee comprehensive marketing automation and non-personal promotional strategy
- Identify and disseminate journey orchestration, marketing automation, and digital channel best practices
- Partner with internal stakeholders and agency partners on omnichannel and ecosystem optimization
- Translate strategic direction and campaign materials into comprehensive digital, multi-channel tactical plans and digital assets
- Coordinate timely legal, regulatory, and compliance review and approval of digital promotional materials
- Oversee agency relationships, marketing tactics, launch delivery, annual budget planning, monthly reconciliation, and resource reallocation
- Develop and track KPIs for audience engagement and market traction, using insights to refine strategies
- Develop presentations and reports translating insights into strategic digital marketing recommendations
- Report to the Associate Director of Digital and Omnichannel Marketing
Requirements
What you’ll need- Strong knowledge of digital / non-personal promotions market dynamics and marketing automation, including customer relationship management, digital marketing tools, and website content management systems
- Proven ability to execute multiple/complex initiatives within the marketing mix requiring tactful cross-functional execution
- Experience in AI/Machine Learning initiatives from initiation through completion, with focus on automated deployment
- Strong experience with digital promotions including first-party and third-party assets
- Experience managing Email Delivery and Automation, Website Assembly, and/or Digital Media optimization
- Ability to work with external agencies and internal stakeholders to develop programs and materials and manage marketing channel ecosystems
- Strong analytical skills and ability to turn data insights into actionable marketing strategy
- Strong verbal, written, and interpersonal communication skills
- Understanding of pharmaceutical regulatory requirements and their impact on marketing materials
- Ability to manage budgets, including expense budget planning and tracking
- Ability to travel up to 25–30% of the time
- Bachelor degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field (listed under preferred education)
- 5+ years of experience in digital marketing, marketing automation, or marketing, including at least 2 years in pharmaceutical/biotech
- Biotechnology or pharmaceutical industry experience, including understanding of regulatory constraints, Promotional Review Committee approval processes, and data governance requirements such as CCPA, CPRA, and GDPR
- Must be currently authorized to work in the United States on a full-time basis