Digital Media Buyer

Corebridge Financial

. Execute and optimize digital media campaigns to drive quality leads, written premium, and performance goals .

Posted 11/3/2026full-timeRemote • United StatesJuniorMid-Level💰 $80,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing and optimizing digital media campaigns, with a strong focus on performance marketing and lead generation. Proficient in managing budgets, analyzing campaign performance, and ensuring compliance with industry regulations.

Highest-signal resume keywords

Digital Media BuyingPaid Social AdvertisingCampaign Performance AnalysisNegotiation SkillsCompliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign SetupAudience TargetingBudget ManagementOptimizationPerformance ReportingCPC KnowledgeCPL KnowledgeEmail MarketingHTMLQuantitative Analysis

Soft Skills

Relationship BuildingOrganizational SkillsAttention to DetailClear CommunicationAdaptability

Tools & Technologies

Meta Ads ManagerMicrosoft Excel

Industry Keywords

Digital MediaPerformance MarketingLead GenerationCAN-SPAM ComplianceRegulated Industries

About the role

Key responsibilities & impact

Execute and optimize digital media campaigns to drive quality leads, written premium, and performance goals
Drive written premium and profitability growth across assigned media channels and campaigns
Manage campaign budgets and pacing in alignment with media strategy, lead targets, and performance goals
Manage paid social campaigns, including setup, audience targeting, creative and copy testing, budget pacing, optimization, and reporting
Support creation and management of social media pages and coordinate compliance-approved responses to consumer comments
Identify and test new media partners, platforms, audiences, campaign strategies, and growth opportunities
Negotiate rates and buying terms across CPC, CPL, and other media models
Analyze campaign performance and make data-driven short- and long-term optimizations
Provide routine reporting to the Director of Media and Marketing on performance, insights, challenges, opportunities, and pacing trends
Share campaign learnings, successes, challenges, and test results with the media team
Monitor website domains, email creative, and opt-out suppression lists for vendor compliance with brand and CAN-SPAM guidelines
Collaborate with legal, compliance, and corporate marketing teams on compliant creative, landing pages, and social media content
Collaborate with Procurement and Legal on vendor onboarding and contract development and execution
Apply weekly expenses accurately to the media plan with the media team, vendors, and campaign platforms
Reconcile vendor invoices and submit payment documentation
Monitor industry trends, competitive activity, and emerging opportunities and recommend testing and growth initiatives

Requirements

What you’ll need

2+ years of experience in digital media buying, performance marketing, direct response marketing, or lead generation
Hands-on paid social experience
Experience managing campaigns in paid social advertising platforms, including Meta Ads Manager
Experience with campaign setup, audience targeting, budget management, optimization, testing, and performance reporting
Working knowledge of CPC, CPL, and other performance-based buying models
Experience collaborating on digital creative, ad copy, messaging, and testing strategies
Strong relationship-building and negotiation skills
Strong organizational skills and attention to detail and accuracy
Ability to adapt to changing business strategy, media performance, consumer behavior, and the digital marketplace
Clear written and verbal communication skills
Ability to analyze campaign results and translate performance data into actionable recommendations
Proficiency in Microsoft Office, particularly Excel
Ability to manage multiple campaigns, priorities, and deadlines
Strong quantitative skills for analyzing campaign costs, performance metrics, budgets, and ROI
Experience with email marketing, paid search, digital lead generation, or other performance media channels
Working knowledge of CAN-SPAM requirements, email deliverability, HTML, and email creative development
Experience in regulated industries or environments requiring advertising, legal, or compliance review
Bachelor’s degree in Marketing, Communications, Advertising, Media Studies, or a related field is preferred but not required

Benefits

Comp & perks

Discretionary bonus in accordance with the applicable incentive plan
Medical, dental and vision insurance plans
Mental health support and wellness initiatives
401(k) Plan with dollar-for-dollar Company matching contribution of up to 6% of eligible pay
Company contribution equal to 3% of eligible pay to the 401(k) Plan
Immediate vesting of Company retirement contributions
Employee Assistance Program with confidential counseling services and resources
Matching charitable donations 1:1, up to $5,000
Up to 16 volunteer hours annually
At least 24 Paid Time Off (PTO) days
Remote work eligibility in designated U.S. locations