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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B demand generation and growth marketing, with a strong focus on creating and optimizing integrated campaigns across various channels. Proven ability to analyze data for campaign performance and collaborate effectively with sales teams to enhance lead quality and conversion rates.
Highest-signal resume keywords
B2B Marketing ExperienceDemand GenerationCampaign OptimizationAccount-Based MarketingCRM and Marketing Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Demand Generation CampaignsFull-Funnel CampaignsDigital CampaignsEmail MarketingPaid MediaNurture JourneysData-Driven ApproachLead Quality UnderstandingConversion MetricsComplex B2B Buyer Journeys
Soft Skills
Strategic ThinkingProject ManagementStakeholder Management
Tools & Technologies
CRMMarketing AutomationAI TechnologiesEmerging Technologies
Certifications & Qualifications
DBS Disclosure
Industry Keywords
B2B MarketingCampaign PerformanceSales CollaborationMulti-Stakeholder Decision-MakingPipeline Growth
About the role
Key responsibilities & impact- Own and deliver integrated demand generation campaigns aligned to Corndel’s audiences, propositions and commercial priorities
- Create full-funnel campaigns across digital, email, content, paid media, social, webinars and events
- Develop targeted and account-based campaigns for priority organisations and decision-makers
- Work with Business Development to align marketing activity with target accounts and commercial opportunities
- Build nurture journeys for complex B2B buying journeys
- Evaluate and optimise campaign performance using campaign and funnel data, insights and Sales feedback
- Partner with Sales and Marketing Operations to improve lead quality, MQL criteria and funnel progression
- Explore AI, automation and emerging technologies to improve targeting, personalisation and campaign performance
Requirements
What you’ll need- Around 8-10 years’ B2B marketing experience
- Strong track record in demand generation or growth marketing
- Proven experience creating B2B campaigns that generate qualified demand and support pipeline growth
- Strong understanding of complex B2B buyer journeys, including multi-stakeholder decision-making and longer sales cycles
- Experience across digital campaigns, email, paid media, nurture and account-based marketing
- Data-driven approach to campaign optimisation
- Experience using CRM and marketing automation
- Strong commercial mindset and understanding of lead quality, conversion and campaign effectiveness
- Experience partnering closely with Sales
- Ability to combine strategic thinking with hands-on delivery
- Strong stakeholder and project management skills
- Successful candidate must complete pre-employment checks, including DBS Disclosure
Benefits
Comp & perks- Comprehensive benefits package
- Inclusive workplace and accessibility support
- Reasonable adjustments during the application process
- Pre-employment DBS Disclosure checks