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Marketing Assistant
Cornwall Insight. Support planning, building and execution of email campaigns in Salesforce Account Engagement (Pardot), including list segmentation, testing and scheduling .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email marketing and campaign execution using Salesforce Account Engagement (Pardot), alongside strong skills in video and graphic content creation. Proficient in social media management, webinar coordination, and performance reporting to support marketing initiatives.
Highest-signal resume keywords
Salesforce Account Engagement (Pardot)Email MarketingSocial Media ManagementWebinar ManagementVideo Editing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingVideo EditingGraphic DesignSocial Media Content PlanningWebinar CoordinationPerformance ReportingProject CoordinationData AnalysisPodcast ProductionMarketing Automation
Soft Skills
Organizational SkillsAttention to DetailWritten CommunicationProactive AttitudeAgency Relationship Management
Tools & Technologies
Salesforce Account EngagementON24ZoomTeamsLinkedInXHubSpotMailchimp
Industry Keywords
MarketingCommunicationsContent CreationCampaign ManagementEnergy Markets
About the role
Key responsibilities & impact- Support planning, building and execution of email campaigns in Salesforce Account Engagement (Pardot), including list segmentation, testing and scheduling
- Create and edit video and graphic design content for campaigns, social channels and the website
- Plan and schedule social media posts in line with the content and campaign calendar
- Support end-to-end webinar management via ON24, including build, testing, promotion and post-event follow-up
- Support podcast production from planning and recording logistics through editing and publishing
- Act as day-to-day contact for the SEM and paid social agency, briefing requirements and monitoring performance
- Support event planning and delivery, including logistics, promotion and on-the-day support
- Compile regular reporting on campaign, content and channel performance
- Provide administrative and coordination support across the marketing team
- Work closely with the Marketing Manager and marketing team to help drive Sales Ready Leads and ensure marketing activity runs smoothly, on time and to a high standard
- Support organisations navigating the GB and Irish energy markets through Cornwall Insight's data, analysis, forecasting, market intelligence, consultancy and learning services
Requirements
What you’ll need- Some experience in email marketing, ideally with exposure to Salesforce Account Engagement (Pardot) or a similar marketing automation platform
- Basic video and graphic editing and creative skills, with an interest in developing further
- Experience planning and posting content on social media platforms such as LinkedIn or X for a business audience
- Familiarity with webinar platforms such as ON24, Zoom or Teams, or willingness to learn
- Interest in podcast production, including recording, editing and publishing workflows
- Ability to brief external agencies and manage day-to-day agency relationships
- Good organisational and project coordination skills, able to manage multiple tasks and deadlines
- Strong written communication skills and attention to detail
- Comfortable working with data and producing straightforward performance reports
- Proactive, can-do attitude and willingness to support a broad range of marketing activities
- Some experience in a marketing, communications or related role; internship or placement experience considered
- Exposure to email marketing platforms or marketing automation tools desirable, such as Salesforce Account Engagement/Pardot, HubSpot or Mailchimp
- Experience with social media management for a business or professional audience
- Basic video creation/editing skills highly desirable
- Degree in marketing, communications, business or a related field, or equivalent experience
Benefits
Comp & perks- Discretionary company bonus scheme
- Company funded private medical insurance
- Contributory pension scheme
- 25 days holiday per year, increasing by 1 day for each year of service, up to 30 days
- Annual wellbeing day
- Annual volunteering day
- Holiday purchase salary sacrifice
- Perkbox discount scheme
- 4 x salary life insurance benefit
- Company sick pay
- Enhanced family leave pay
- Cycle-to-work scheme
- Monthly employee value awards
- Recognised by the Financial Times for leading management consultancy in the Energy, Utilities & Environment Sector
- Accredited Silver Investors in People employer