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Marketing Assistant
Cornwall Insight. Support the planning, build and execution of email campaigns in Salesforce Account Engagement (Pardot), including list segmentation, testing and scheduling .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email marketing and campaign management using Salesforce Account Engagement (Pardot), along with strong skills in video and graphic content creation. Proficient in social media management, webinar coordination, and performance reporting within the energy market sector.
Highest-signal resume keywords
Salesforce Account Engagement (Pardot)Video Editing (Adobe Premiere Pro, CapCut, Adobe Express, Canva)Social Media Management (LinkedIn, X)Webinar Management (ON24, Zoom, Teams)Podcast Production
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingCampaign ManagementVideo EditingGraphic DesignSocial Media PostingWebinar CoordinationPerformance ReportingContent CreationProject CoordinationData Analysis
Soft Skills
Confident CommunicationOrganizational SkillsAttention to DetailProactive AttitudeTeam Collaboration
Tools & Technologies
Salesforce Account EngagementPardotAdobe Premiere ProCapCutAdobe ExpressCanvaON24ZoomTeamsMailchimp
Industry Keywords
Demand GenerationMarketing OperationsBrand ActivityEnergy MarketsMarketing Automation
About the role
Key responsibilities & impact- Support the planning, build and execution of email campaigns in Salesforce Account Engagement (Pardot), including list segmentation, testing and scheduling
- Create and edit video and graphic design content for campaigns, social channels and the website
- Plan and schedule social media posts across relevant channels in line with the content and campaign calendar
- Support end-to-end management of webinars via ON24, including build, testing, promotion and post-event follow-up
- Support podcast production from planning and recording logistics through editing and publishing
- Act as day-to-day point of contact for the agency managing SEM and paid social activity, briefing requirements and monitoring performance
- Support planning and delivery of events, including logistics, promotion and on-the-day support where required
- Compile regular reporting on campaign, content and channel performance to support marketing team decision-making
- Provide general administrative and coordination support across the marketing team
- Support Cornwall Insight's marketing team in delivering demand generation, marketing operations and brand/content activity for organisations navigating the GB and Irish energy markets
Requirements
What you’ll need- Some experience or strong interest in email marketing, ideally with exposure to Salesforce Account Engagement (Pardot) or a similar marketing automation platform
- Basic video and graphic editing and creative skills, with an interest in developing further (for example, Adobe Premiere Pro, CapCut, Adobe Express or Canva)
- Experience planning and posting content on social media platforms, for example LinkedIn or X, for a business audience
- Familiarity with webinar platforms, for example ON24, Zoom or Teams, or willingness to learn
- Interest in podcast production, including recording, editing and publishing workflows
- Confident communicator, able to brief external agencies and manage day-to-day agency relationships
- Good organisational and project coordination skills, able to manage multiple tasks and deadlines
- Strong written communication skills and attention to detail
- Comfortable working with data and pulling together straightforward performance reports
- Proactive, can-do attitude and willingness to get involved across a broad range of marketing activities
- Some experience in a marketing, communications or related role; internship or placement experience considered
- Exposure to email marketing platforms or marketing automation tools desirable, for example Salesforce Account Engagement/Pardot, HubSpot or Mailchimp
- Experience with social media management for a business or professional audience
- Basic video creation/editing skills highly desirable
- Degree in marketing, communications, business or a related field, or equivalent experience
Benefits
Comp & perks- Discretionary company bonus scheme
- Company funded private medical insurance
- Contributory pension scheme
- 25 days holiday per year, increasing by 1 day for each year of service, up to 30 days
- Annual wellbeing day
- Annual volunteering day
- Holiday purchase salary sacrifice
- Perkbox discount scheme
- 4 x salary life insurance benefit
- Company sick pay
- Enhanced family leave pay
- Cycle-to-work scheme
- Monthly employee value awards
- Recognised by the Financial Times for leading management consultancy in the Energy, Utilities & Environment Sector
- Accredited Silver Investors in People employer